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Use social media research queries to uncover trends, insights, and audience preferences, which will help you optimize your online strategies effectively.
80. Which social media platform is known for its focus on short, user-generated video clips featuring magic tricks and illusions?
43. What is the term for the practice of creating and sharing content that mimics the style and format of popular social media trends?
At last count, Facebook had over this many active users?
The average person spends approximately 15 minutes on YouTube each day?
Gamification enhances which element of the learning environment.
An _______________ is someone with a large following on social media. They usually do brand deals with companys to promote products online.
YouTube receives approximately how many views each day?
35. What is the term for the practice of sharing someone else's social media post on your own profile?
99. What does the acronym "SEO" stand for in the context of social media and online marketing?
96. Which social media platform is known for its short-lived "Fleets" feature?
You have created a PowerPoint presentation that you want to embed on a web page. A site that enables you to do that is?
_____ seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.
34. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?
You are the administrator of a Facebook group. What is the maximum number of members you can have in your group if you want to send a mass message to the entire group.
Which of the following illustrates the challenges associated with secondary data?
You want to create your social network-a website for doing this is?
30. Which social media platform is often used for sharing and discovering new recipes and cooking tips?
36. Which of the following is a social media platform that focuses on short, user-generated audio clips?
44. Which social media platform is often used for sharing and discovering new travel destinations and experiences?
To create and set up a YouTube Channel you would need to first select:
True or False: All studies shape the research design, while research design simultaneously shapes the study.
4. What is the term used to describe the practice of promoting a product or service through social media influencers?
To enter and edit your YouTube profile information (including your biography and company information) you would need to first select:
21. Which social media platform was originally designed for college students and required a .edu email address for registration?
10. What does the "algorithm" refer to on social media platforms?
True or False: The literature review helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge.
Flickr allows users to create a map of exactly where a photo was taken?
97. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?
A hashtag is used on social media to draw attention to certain words or phrases associated with the products. An example is #bekind
Social media marketers can collect valuable consumer information simply by:
True or False: If they are pressured by authorities, researchers are ethically allowed to release confidential information.
57. What is the term for the practice of creating and sharing content that is designed to educate and inform the audience on social media?
Adding text to your video is also referred to as:
Which of these is not a privacy feature on Whatsapp?
Facebook is the number one Social Network website in the world?
78. Which social media platform is often used for sharing and discovering new DIY and home improvement projects?
When do you post pictures?
51. What is the term for the practice of using social media to build and maintain relationships with other businesses and professionals?
How often do you use Instagram?
If people know they are being observed, they may change their behavior to appear in a more favorable and acceptable manner. This creates an artificial observation of behavior. This is referred to as the _____.
accuracy in gauging sentiment with automated tools.cultural factors, linguistic nuances and differing contexts. defining the sentiment dictionary. accuracy in the categorical data needed to make better use of data.
YouTube allows you to swap your audio file with pre-selected music available under the audio swap feature:
activity: number, frequency, and recency of blog posts, number of reply, number of photos, videos, infonographics. interaction: number of registration, number of downloads traffic/time spent on site, number of comments, number of likes, shares. return metrics: return impressions model, return on social media impact model, return on target influence model, return on earned media model.
It's easier for small brands (rather than big brands) to get users to generate lots of brand-related content pieces.
37. What is the term for the process of building and nurturing relationships with key individuals on social media to promote one's brand or message?
I stream there
1. What is the primary purpose of social media platforms?
An approach that brands can take when identifying key advantages and weaknesses is to look for correlations between certain keywords and volumes and:
70. Which social media platform is often used for sharing and discovering new technology and gadget reviews?
27. Which of the following is a key metric used to measure the success of a social media ad campaign?
71. What is the term for the practice of using social media to showcase and promote personal and professional achievements?
Currently, Facebook approximately has how many users?
5. Which social media platform is primarily focused on professional networking?
____________ is when you talk about this history of a product or company, why it was created or what inspired it.
39. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?
_____ refers to gathering primary data from a natural environment without doing a lab experiment or a survey.
7. Which social media platform is known for its disappearing "Stories" feature?
Surveys are not an effective tool for _____.
This is something you can use
92. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?
only collect data from a few places.
To upload your selected image to your YouTube Channel and to have it displayed as your entire background, you must:
93. What is the term for the strategy of engaging with customers and addressing their concerns on social media?
An example of an engagement metric could be:
You can modify your YouTube account, so comments must be approved before they are visible.
Why do you like Discord?
Who do you contact on Facebook ?
Because information gathered during a participant observation is mostly _____, rather than _____, the end results are often descriptive or interpretive.
Someone who use technology properly is known as a
This image is an example of a
84. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?
The ideal customers for your product are your ______ ______.
9. Which demographic group is most likely to use Snapchat?
49. What is the term for the practice of using social media to monitor what people are saying about a brand or topic?
What is YouTube's Slogan?
16. Which social media platform is known for its short-lived "Fleets" feature?
Which social media presence has most effect on your learning?
60. Which social media platform is known for its focus on short, user-generated video clips that highlight comedy and humor?
RSS Stands for?
90. Which social media platform is often used for sharing and discovering new recipes and cooking tips?
How should you make your Facebook account private and secure?
15. Which of the following is a social media metric that measures the number of times a post is shared by users?
information collected solely for the research purpose at hand.
Something provided for people who do not want to do it or cannot do it.
She shared it in the morning
You don't have to be an official representative of an organization to create a Facebook page for that organization.
86. Which social media platform is often used for live streaming video content?
It is on the Youtube video
53. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?
This image is an example of
45. What is the term for the strategy of creating and sharing content that is designed to go viral on social media?
Is it necessary to measure whether campaign goals are being achieved every time you run an advertising campaign?
In order to edit your video information including (description and title of your video) you would need to first select:
Knowing what drives negative opinions about your brand can be harmful to your company culture.
To change the text that's displayed when you attach a link to Facebook you can select the areas that are highlighted in yellow and then make modifications:
33
56. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?
3. Which of the following is not a popular social media platform?
41. What is the term for the process of analyzing social media data to gain insights into user behavior and preferences?
76. Which social media platform is known for its focus on short, user-generated video clips featuring science experiments and education?
When posting a website link on Facebook I should select the following:
14. What is the primary purpose of hashtags on social media?
apply what you've learned to future activities and investments.
How do you plan to use your college education? This is an example of a _____ research method.
What type of social media is described below? Posting a stream in real time demonstrating how to use a product, try on clothes from a company, or talk about products you enjoy on large social media platforms.
72. Which social media platform is known for its focus on short, user-generated video clips featuring pets and animals?
67. What is the term for the practice of using social media to build and maintain an online community of loyal followers?
The _____ maintains a code of ethics—formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline.
A ____ is something you CAN live without.
In research, _____ are the cause of the change and the _____ is the effect, or thing that is changed.
58. Which social media platform is often used for sharing and discovering new book recommendations and reviews?
19. What is the maximum video duration for a single Instagram Reel as of 2021?
75. What is the term for the practice of using social media to connect with and collaborate with other professionals in the same industry?
94. Which social media platform is often used for sharing and discovering new travel destinations and experiences?
98. Which demographic group is most likely to use Snapchat?
rely on existing information.
occurs when marketing researchers conduct field research by visiting people's homes and offices to observe them as they go about everyday tasks
47. What is the term for the practice of using social media to interact with customers and build brand loyalty?
Leveraging Social Media and today's technology can, without a doubt, help you engage with more home buyers and bring more value to sellers thus increasing your capacity to close more deals and earn more money:
In the back-and-forth conversation of an interview, a researcher should not _____.
identify online communities. select those with high traffic, high levels of activity. learn about the group's culture. select material for analysis. classify material.keep a journal of reflections about the data collection. use member checks to assess accuracy of interpretation.
46. Which social media platform is often used for live streaming video content?
Which of these privacy settings is peculiar to Whatsapp?
The primary way to separate your personal from business is through:
people who respond are not representative of the whole population.
When you're viewing your Instant Messenger list on Facebook, a green dot indicates that the user is:
A social bookmarking website that allows signed-up users to bookmark and tag webpages; additionally, it allows users to highlight any part of a webpage and attach sticky notes to a specific highlight or whole page.
At which URL can Internet users access videos created by federal agencies?
When uploading a link, the image can be changed by changing the thumbnail (if multiple thumbnails are displayed):
refers to determining how people think or feel about an object. four steps:fetch, crawl and cleanse. extract entities of interest. extract sentiment. aggregate raw data into a summary.
Agents should have a/an ______________________ to promote their business.
The extended observation of the social perspective and cultural values of an entire social setting. This is known as _____.
17. What is the term for the strategy of engaging with customers and addressing their concerns on social media?
66. Which social media platform is often used for sharing and discovering new parenting tips and advice?
62. Which social media platform is often used for sharing and discovering new art and creative projects?
25. Which social media platform is primarily based on short, looping videos?
Why shouldn't you send mean texts, even as a joke?
Where you live, where businesses are located
Who is Mark Zuckerberg?
In a _____, researchers join people and participate in a group’s routine activities for the purpose of observing them within that context.
The number one video website in the world is:
68. Which social media platform is known for its focus on short, user-generated video clips featuring challenges and trends?
Which of these social media platforms features end to end encryption?
What social networking site has a feature called "Answers" that allows users to ask other members for professional advice?
69. What is the term for the practice of using social media to promote environmental and social causes?
73. What is the term for the practice of using social media to create and share content that is relevant to current events and trends?
23. Which social media platform is known for its focus on professional networking and job searching?
50. Which social media platform is often used for sharing and discovering new music and music videos?
11. Which social media platform is often associated with short video clips set to music?
85. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?
A ___________ is when you submit pictures to a company with certain hashtags in hopes of winning a prize or free products.
What was Twitter's original name?
91. What is the term for the practice of using social media to promote a brand's products or services?
opportunity cost: what else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?speed of response: social media allow companies to identify crisis. message control: the brand's message will be shared or manipulated in ways that the brand would rather not have happened.
the result of collecting data from only one subset. echo effect(redundant information)participation effect( participants not being representative of the whole population)
42. Which social media platform is known for its focus on short, user-generated video clips set to music and challenges?
74. Which social media platform is often used for sharing and discovering new beauty and skincare products and tutorials?
Something you need to survive
Which of the following is not a social media application?
reach: the number of people exposed to a message. frequency: the average number of times someone is exposed to a message. site stickiness: the ability of a site to draw repeat visits and keep people on site. clickthroughs: the number of people exposed to an online ad or link who actually click on it. sales conversions: the number of people who click through who go on to purchase a product.
identify tracking mechanisms.establish baseline comparisons.create activity timelines. develop transaction data. measure transaction precursors. overlay timelines and look for patterns.
24. What is the term for the unauthorized use of someone else's content on social media without giving them credit?
When forming basic research questions, sociologists develop an _____, that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it.
77. What is the term for the practice of using social media to build and maintain relationships with customers after a purchase?
63. What is the term for the practice of using social media to gather feedback and opinions from customers and followers?
28. Which social media platform is known for its short, user-generated video clips set to music?
79. What is the term for the practice of using social media to create and share content that is entertaining and humorous?
The place on Facebook where you can leave public messages for your friends is called?
61. What is the term for the practice of using social media to connect with and engage a specific target audience?
What technology field is concerned with social media privacy?
95. What is the term for the unauthorized use of someone else's content on social media without giving them credit?
evaluating the effectiveness or impact of social media strategy/campaign
This is an example of a shareable graphic
You are writing a message on Twitter; What is the maximum number of characters you can use?
activity metrics(input): what do the company of the social media dointeraction metrics(responses): what do customers do?performance/return metrics(outcome): outcomes that directly support the success of the brand, financially or otherwise.
Who should you ask before you go online?
82. Which social media platform is often used for sharing and discovering new fitness and workout routines?
12. What is the most popular social media platform in terms of active users as of 2021?
Which of these is not a privacy feature on Instagram?
38. Which social media platform is known for its 6-second video format?
100. Which social media platform is often used for sharing and discovering new art and creative projects?
Which of these are all real Twitter applications?
metrics that are tied to objectives are key performance indicators.objectives must be well-defined before we can identify key performance indicators.
64. Which social media platform is known for its focus on short, user-generated video clips of everyday life and moments?
65. What is the term for the practice of using social media to engage in conversations and discussions with a target audience?
87. What is the term for the practice of using social media to interact with customers and build brand loyalty?
6. What does the acronym "SEO" stand for in the context of social media and online marketing?
26. What is the term for a post on social media that promotes a product or service in a subtle, non-promotional way?
22. What is the term for the practice of using social media to promote a brand's products or services?
8. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?
According to chapter 10, what is recommended when selecting social media monitoring tools?
54. Which social media platform is often used for sharing and discovering new fitness and workout routines?
What do you do on social media ?
A lesser amount of people will interact with your post on Facebook if you include a photo:
Sometimes I chat on Instagram
_____ refers to how well the study measures what it was designed to measure.
40. Which social media platform is often used for sharing and discovering new home decor and DIY ideas?
18. Which social media platform is often used for sharing visually appealing images and inspiration?
29. What is the term for the strategy of using paid advertising to reach a specific audience on social media?
define: define the result that the program is designed to promote. assess: assess the costs of the program and the potential value of the results. track: track the actual results and link those results to the program. adjust: adjust the program based on results to optimize the future outcomes.
31. What is the term for the practice of responding to negative comments or reviews on social media in a constructive and helpful manner?
motivating some behavior from the target audience. influencing brand knowledge and attitudes. accomplishing the first two objectives with fewer resources than might be required with other methods. smart objectives: specific, measurable, appropriate, realistic, time-oriented
88. Which social media platform is known for its 6-second video format?
Which is NOT one of the three key problems in market research as discussed in this chapter?
Likes and Dislikes
What is DEN?
To increase the efficiency of your Facebook posts you should:
A survey consisting of yes-or-no and multiple choices questions is an example of _____ research methods.
20. Which social media platform is known for its 24-hour "Stories" feature?
83. What is the term for the practice of using social media to connect with and engage a specific target audience?
With nearly 9 out of 10 homebuyers turning to the internet to purchase their home, selling agents can bring even more value to sellers by:
Which is not a P in marketing?
How can social media marketers collect valuable consumer information?
_____ refers to how likely research results are to be replicated if the study is reproduced.
Race, gender, age, household size, income
Your teacher uses games to help you do what?
Which of these options include privacy settings on Whatsapp?
Which of these is usually not kept private on social media?
True or False: Most sociologists do use case studies as a primary research method.
13. Which type of content typically receives the most engagement on social media platforms?
Which of these is a password protect measure?
59. What is the term for the practice of using social media to promote events, conferences, and gatherings?
Which skill of gamification is a real-world skill?
This persons uses their device to pick on others while online
81. What is the term for the practice of using social media to promote and sell products directly to customers?
Which of these privacy settings is not peculiar to Twitter?
If saw or know someone who is being cyberbullied what would you do?
55. What is the term for the practice of using social media to track and measure the performance of marketing campaigns?
48. Which social media platform is known for its focus on short, user-generated video clips with music and effects?
What is the most popular day for tweets?
What would be a good example of a screen name to use in a game or app?
52. Which social media platform is known for its focus on short, user-generated video clips featuring lip-syncing and dancing?
89. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?
32. Which social media platform is known for its focus on short, user-generated videos that loop?
He sells there
Not all social media sites allow easy collection of the content users generate.
a rapidly growing research methodology that adapts ethnographic research techniques to study the communities that emerge through computer-mediated communications.
2. Which social media platform is known for its 140-character limit per tweet?
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