Social Media Research Queries

95. What is the term for the unauthorized use of someone else's content on social media without giving them credit?

• a) Sharing
• b) Reblogging
• c) Plagiarism
• d) Collaboration

The primary way to separate your personal from business is through:

• Creating Lists
• Privacy Settings
• Having two profile pages
• Both A and B

81. What is the term for the practice of using social media to promote and sell products directly to customers?

• a) Social networking
• b) Social commerce
• c) Viral marketing
• d) Influencer marketing

You don't have to be an official representative of an organization to create a Facebook page for that organization.

• True
• False

You are writing a message on Twitter; What is the maximum number of characters you can use?

• 120
• 140
• 240
• 280

What is YouTube's Slogan?

• Broadcast Yourself
• Just Video It
• Think Different
• Anytime Video
• IVideo

If people know they are being observed, they may change their behavior to appear in a more favorable and acceptable manner. This creates an artificial observation of behavior. This is referred to as the _____.

• Dartmouth effect
• Hawthorne effect
• Hollywood effect
• Durkheim effect

This is something you can use

• Service
• Good
• Need
• Want

Agents should have a/an ______________________ to promote their business.

• Official Facebook page
• Event Page
• 2 separate profiles
• Don’t have a page to promote business

When you're viewing your Instant Messenger list on Facebook, a green dot indicates that the user is:

• Logged in and is available for conversation
• Not logged into their Facebook account
• Logged into their account and possibly available for conversation
• None of the above

A survey consisting of yes-or-no and multiple choices questions is an example of _____ research methods.

• qualitative
• quantitative

Adding text to your video is also referred to as:

• Audio Swap
• Adding Annotations
• Mobile Set Up
• None of the above

12. What is the most popular social media platform in terms of active users as of 2021?

• a) Instagram
• b) Twitter
• c) Facebook
• d) YouTube

78. Which social media platform is often used for sharing and discovering new DIY and home improvement projects?

• a) Pinterest
• b) Instagram
• c) Twitter
• d) Snapchat

True or False: The literature review helps researchers gain a broad understanding of work previously conducted on the topic at hand and enables them to position their own research to build on prior knowledge.

• True
• False

93. What is the term for the strategy of engaging with customers and addressing their concerns on social media?

• a) Social broadcasting
• b) Content marketing
• c) Influencer marketing
• d) Social customer service

The average person spends approximately 15 minutes on YouTube each day?

• True
• False

activity metrics(input): what do the company of the social media dointeraction metrics(responses): what do customers do?performance/return metrics(outcome): outcomes that directly support the success of the brand, financially or otherwise.

• elements of the marketing metrics matrix

Facebook is the number one Social Network website in the world?

• True
• False

Why do you like Discord?

• Place
• Reason
• People
• Activity

80. Which social media platform is known for its focus on short, user-generated video clips featuring magic tricks and illusions?

• a) Facebook
• b) Twitter
• c) Instagram
• d) TikTok

99. What does the acronym "SEO" stand for in the context of social media and online marketing?

• a) Search Engine Optimization
• b) Social Engagement Opportunities
• c) Share Every Opportunity
• d) Social Email Outreach

43. What is the term for the practice of creating and sharing content that mimics the style and format of popular social media trends?

• a) Imitation
• b) Trendjacking
• c) Plagiarism
• d) Original content

rely on existing information.

• secondary research

Where you live, where businesses are located

• Demographics
• Psychographics
• Behaviorgraphics
• Geographics

30. Which social media platform is often used for sharing and discovering new recipes and cooking tips?

• a) Twitter
• b) Pinterest
• c) Instagram
• d) Snapchat

84. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?

• a) Twitter
• b) Facebook
• c) Instagram
• d) TikTok

66. Which social media platform is often used for sharing and discovering new parenting tips and advice?

• a) Pinterest
• b) Facebook
• c) Instagram
• d) Twitter

65. What is the term for the practice of using social media to engage in conversations and discussions with a target audience?

• a) Social networking
• b) Content marketing
• c) Social engagement
• d) Influencer marketing

62. Which social media platform is often used for sharing and discovering new art and creative projects?

• a) Pinterest
• b) Instagram
• c) DeviantArt
• d) Snapchat

When posting a website link on Facebook I should select the following:

• Post a comment
• Post a link
• Post a photo
• None of the above

metrics that are tied to objectives are key performance indicators.objectives must be well-defined before we can identify key performance indicators.

• kpi

87. What is the term for the practice of using social media to interact with customers and build brand loyalty?

• a) Social customer engagement
• b) Social broadcasting
• c) Social sharing
• d) Social listening

5. Which social media platform is primarily focused on professional networking?

• a) Instagram
• b) Facebook
• c) TikTok
• d) LinkedIn

This image is an example of a

• Meme
• Gif
• Photo Contest
• Influencer

25. Which social media platform is primarily based on short, looping videos?

• a) Twitter
• b) Facebook
• c) Vine
• d) Instagram

refers to determining how people think or feel about an object. four steps:fetch, crawl and cleanse. extract entities of interest. extract sentiment. aggregate raw data into a summary.

• sentiment analysis

It is on the Youtube video

• where?

96. Which social media platform is known for its short-lived "Fleets" feature?

• a) Instagram
• b) Twitter
• c) Snapchat
• d) TikTok

73. What is the term for the practice of using social media to create and share content that is relevant to current events and trends?

• a) Clickbaiting
• b) Newsjacking
• c) Viral marketing
• d) Influencer marketing

51. What is the term for the practice of using social media to build and maintain relationships with other businesses and professionals?

• a) Social networking
• b) Content marketing
• c) Influencer marketing
• d) B2B social media

74. Which social media platform is often used for sharing and discovering new beauty and skincare products and tutorials?

• a) Pinterest
• b) Instagram
• c) Twitter
• d) Snapchat

Flickr allows users to create a map of exactly where a photo was taken?

• True
• False

How can social media marketers collect valuable consumer information?

• Openness

55. What is the term for the practice of using social media to track and measure the performance of marketing campaigns?

• a) Social networking
• b) Content marketing
• c) Viral marketing
• d) Social media analytics

A lesser amount of people will interact with your post on Facebook if you include a photo:

• True
• False

67. What is the term for the practice of using social media to build and maintain an online community of loyal followers?

• a) Social networking
• b) Content marketing
• c) Community building
• d) Influencer marketing

76. Which social media platform is known for its focus on short, user-generated video clips featuring science experiments and education?

• a) TikTok
• b) Twitter
• c) Instagram
• d) YouTube

In order to edit your video information including (description and title of your video) you would need to first select:

• My Channel
• Account
• My Videos
• None of the above

What do you do on social media ?

• Place
• People
• Time
• Activity

56. Which social media platform is known for its focus on short, user-generated video clips showcasing talents and creativity?

• a) Twitter
• b) Facebook
• c) Instagram
• d) TikTok

information collected solely for the research purpose at hand.

• primary research

91. What is the term for the practice of using social media to promote a brand's products or services?

• a) Social marketing
• b) Social media marketing
• c) Social sharing
• d) Social bookmarking

48. Which social media platform is known for its focus on short, user-generated video clips with music and effects?

• a) Instagram
• b) Twitter
• c) Snapchat
• d) TikTok

To enter and edit your YouTube profile information (including your biography and company information) you would need to first select:

• My Channel
• Account
• My Videos
• None of the above

If saw or know someone who is being cyberbullied what would you do?

• tell the teacher or an adult

72. Which social media platform is known for its focus on short, user-generated video clips featuring pets and animals?

• a) Facebook
• b) Twitter
• c) Instagram
• d) TikTok

What is the most popular day for tweets?

• Friday
• Saturday
• Sunday
• Monday
• Tuesday

Something you need to survive

• Need
• Want
• Good
• Service

He sells there

• Who?

32. Which social media platform is known for its focus on short, user-generated videos that loop?

• a) YouTube
• b) Instagram
• c) Vine
• d) TikTok

opportunity cost: what else could employees or volunteers have done if they weren't spending time contributing to the brand's social media activity?speed of response: social media allow companies to identify crisis. message control: the brand's message will be shared or manipulated in ways that the brand would rather not have happened.

• the benefits of assess

40. Which social media platform is often used for sharing and discovering new home decor and DIY ideas?

• a) Pinterest
• b) Facebook
• c) Instagram
• d) Twitter

42. Which social media platform is known for its focus on short, user-generated video clips set to music and challenges?

• a) Facebook
• b) Twitter
• c) Instagram
• d) TikTok

98. Which demographic group is most likely to use Snapchat?

• a) Baby boomers
• b) Generation X
• c) Millennials
• d) Generation Z

Your teacher uses games to help you do what?

• Play
• Just because
• To half teach
• Learn

only collect data from a few places.

• coverage error

52. Which social media platform is known for its focus on short, user-generated video clips featuring lip-syncing and dancing?

• a) Facebook
• b) Twitter
• c) Instagram
• d) TikTok

_____ refers to gathering primary data from a natural environment without doing a lab experiment or a survey.

• experimental research
• applied research
• field research
• observational research

The ideal customers for your product are your ______ ______.

• target market

In the back-and-forth conversation of an interview, a researcher should not _____.

• ask for clarification
• spend more time on a subtopic
• ask additional questions
• ask questions with pre-determined options.

apply what you've learned to future activities and investments.

• adjust

31. What is the term for the practice of responding to negative comments or reviews on social media in a constructive and helpful manner?

• a) Ignoring
• b) Online reputation management
• c) Blocking
• d) Trolling

A ____ is something you CAN live without.

• Want

Why shouldn't you send mean texts, even as a joke?

• Make them feel offended and threaten
• Make you popular
• Your family might see it
• Make someone laugh

the result of collecting data from only one subset. echo effect(redundant information)participation effect( participants not being representative of the whole population)

• sampling error

YouTube allows you to swap your audio file with pre-selected music available under the audio swap feature:

• True
• False

Who is Mark Zuckerberg?

• Founder of Apple
• Founder of Google
• Founder of Facebook
• Founder of Twitter
• Founder of MySpace

70. Which social media platform is often used for sharing and discovering new technology and gadget reviews?

• a) LinkedIn
• b) Pinterest
• c) Instagram
• d) Reddit

To increase the efficiency of your Facebook posts you should:

• Tag and include people and or official Facebook pages
• Post worthy content
• Engage and respond to others
• All the above

20. Which social media platform is known for its 24-hour "Stories" feature?

• a) Facebook
• b) Twitter
• c) Instagram
• d) LinkedIn

75. What is the term for the practice of using social media to connect with and collaborate with other professionals in the same industry?

• a) Social networking
• b) Content marketing
• c) Professional networking
• d) Influencer marketing

33

• a) Social marketing
• b) Search Engine Optimization (SEO)
• c) Pay-per-click advertising (PPC)
• d) Viral marketing

83. What is the term for the practice of using social media to connect with and engage a specific target audience?

• a) Social networking
• b) Content marketing
• c) Targeted marketing
• d) Influencer marketing

accuracy in gauging sentiment with automated tools.cultural factors, linguistic nuances and differing contexts. defining the sentiment dictionary. accuracy in the categorical data needed to make better use of data.

• the challenges of sentiment analysis

Which of these privacy settings is peculiar to Whatsapp?

• Last seen
• Password protect
• Remove follower
• Protect my tweets

2. Which social media platform is known for its 140-character limit per tweet?

• a) Facebook
• b) Twitter
• c) Instagram
• d) LinkedIn

24. What is the term for the unauthorized use of someone else's content on social media without giving them credit?

• a) Sharing
• b) Reblogging
• c) Plagiarism
• d) Collaboration

6. What does the acronym "SEO" stand for in the context of social media and online marketing?

• a) Search Engine Optimization
• b) Social Engagement Opportunities
• c) Share Every Opportunity
• d) Social Email Outreach

I stream there

• where?

Likes and Dislikes

• Demographic
• Psychographics
• Geographics
• Behaviorgraphics

7. Which social media platform is known for its disappearing "Stories" feature?

• a) Facebook
• b) Twitter
• c) LinkedIn
• d) Snapchat

You have created a PowerPoint presentation that you want to embed on a web page. A site that enables you to do that is?

• YouTube
• Vimeo
• Slideshare
• Soundslide
• PPTme

Is it necessary to measure whether campaign goals are being achieved every time you run an advertising campaign?

• Yes

85. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?

• a) Content marketing
• b) Social listening
• c) Social sharing
• d) Social networking

You are the administrator of a Facebook group. What is the maximum number of members you can have in your group if you want to send a mass message to the entire group.

• 500
• 1,000
• 5,000
• 10,000
• 50,000

RSS Stands for?

• Really Simple Syndication
• Realistic Standards System
• Reading Simple Style
• Reading Social Style
• Running Story Space

How do you plan to use your college education? This is an example of a _____ research method.

• Qualitative

41. What is the term for the process of analyzing social media data to gain insights into user behavior and preferences?

• a) Social networking
• b) Content marketing
• c) Social media analytics
• d) Influencer marketing

Which of these privacy settings is not peculiar to Twitter?

• Disable direct message
• Remove follower
• Protect my tweets
• Password protect

What type of social media is described below? Posting a stream in real time demonstrating how to use a product, try on clothes from a company, or talk about products you enjoy on large social media platforms.

• Influencers
• Hashtags
• Going Live
• Photo Contests

True or False: All studies shape the research design, while research design simultaneously shapes the study.

• False
• True

57. What is the term for the practice of creating and sharing content that is designed to educate and inform the audience on social media?

• a) Clickbaiting
• b) Educational content
• c) Viral marketing
• d) Influencer marketing

The _____ maintains a code of ethics—formal guidelines for conducting sociological research—consisting of principles and ethical standards to be used in the discipline.

• ASA

79. What is the term for the practice of using social media to create and share content that is entertaining and humorous?

• a) Clickbaiting
• b) Comedy content
• c) Viral marketing
• d) Influencer marketing

22. What is the term for the practice of using social media to promote a brand's products or services?

• a) Social networking
• b) Social media marketing
• c) Social sharing
• d) Social bookmarking

An _______________ is someone with a large following on social media. They usually do brand deals with companys to promote products online.

• influencer

Which of these is usually not kept private on social media?

• Photos
• Username
• Invitation
• Invitations

At last count, Facebook had over this many active users?

• 10 million
• 80 million
• 200 million
• 400 million
• 600 million

Which of the following illustrates the challenges associated with secondary data?

• In some cases, there is no way to verify the accuracy of existing data.
• A researcher will need to do some legwork to track down secondary data sources and gain access to records.
• Public records are not always easy to access.
• A problem arises when data is unavailable in the exact form needed or does not include the precise angle the researcher seeks.
• All of the Options

Which of these is a password protect measure?

• Setting strong passwords
• Using multiple accounts
• Making all information private
• Tagging friends less often

14. What is the primary purpose of hashtags on social media?

• a) To mark the end of a post
• b) To categorize and discover content
• c) To indicate sarcasm
• d) To send private messages

28. Which social media platform is known for its short, user-generated video clips set to music?

• a) Instagram
• b) Twitter
• c) LinkedIn
• d) TikTok

Which skill of gamification is a real-world skill?

• Skipping rocks
• Creativity
• Writing
• Dancing

Gamification enhances which element of the learning environment.

• Sensory motor
• Audio-visual
• Eye-hand coordination
• Gross motor

_____ refers to how well the study measures what it was designed to measure.

• Validity

38. Which social media platform is known for its 6-second video format?

• a) Vine
• b) Instagram
• c) Snapchat
• d) TikTok

In a _____, researchers join people and participate in a group’s routine activities for the purpose of observing them within that context.

• interview
• participant observation
• lab observation
• field research

What technology field is concerned with social media privacy?

• Data science
• Cyber security
• Ethical hacking
• Database management

What is DEN?

• Discovery of E-commerce domain
• Discovery Education Network
• Matrimonial site
• None

According to chapter 10, what is recommended when selecting social media monitoring tools?

• Experiment with free ones first

Which is not a P in marketing?

• Product
• Place
• Power
• Promotion
• Price

She shared it in the morning

• when?

With nearly 9 out of 10 homebuyers turning to the internet to purchase their home, selling agents can bring even more value to sellers by:

• Creating a virtual tour and posting it on YouTube
• Marketing their video link on Facebook
• Sending their YouTube video link to their database of clients
• All of the above

59. What is the term for the practice of using social media to promote events, conferences, and gatherings?

• a) Social networking
• b) Content marketing
• c) Event marketing
• d) Influencer marketing

13. Which type of content typically receives the most engagement on social media platforms?

• a) Text-only posts
• b) Images
• c) Videos
• d) Links to articles

92. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?

• a) Twitter
• b) Facebook
• c) Snapchat
• d) Pinterest

Currently, Facebook approximately has how many users?

• 6 million
• 600 million
• 100 million
• 1 billion

23. Which social media platform is known for its focus on professional networking and job searching?

• a) Facebook
• b) Instagram
• c) Snapchat
• d) LinkedIn

When forming basic research questions, sociologists develop an _____, that is, they define the concept in terms of the physical or concrete steps it takes to objectively measure it.

• operational definition
• functional definition
• non-functional definition
• objective definition

Which of these options include privacy settings on Whatsapp?

• Account
• Chats
• Notifications
• Data Usage

46. Which social media platform is often used for live streaming video content?

• a) Pinterest
• b) Twitter
• c) Facebook
• d) LinkedIn

100. Which social media platform is often used for sharing and discovering new art and creative projects?

• a) Pinterest
• b) Instagram
• c) DeviantArt
• d) Snapchat

11. Which social media platform is often associated with short video clips set to music?

• a) Facebook
• b) LinkedIn
• c) TikTok
• d) Pinterest

58. Which social media platform is often used for sharing and discovering new book recommendations and reviews?

• a) Goodreads
• b) Pinterest
• c) Instagram
• d) Twitter

3. Which of the following is not a popular social media platform?

• a) Snapchat
• b) Pinterest
• c) TikTok
• d) MySpace

54. Which social media platform is often used for sharing and discovering new fitness and workout routines?

• a) LinkedIn
• b) Pinterest
• c) Instagram
• d) Snapchat

A social bookmarking website that allows signed-up users to bookmark and tag webpages; additionally, it allows users to highlight any part of a webpage and attach sticky notes to a specific highlight or whole page.

• Digg
• Delicious
• Redd-it
• Diigo
• Google Reader

Which of these is not a privacy feature on Instagram?

• Block comments
• Remove a follower
• Public profile
• Stop direct messages

Which of these are all real Twitter applications?

• Twhirl, Tweetylicious, Twitterpost
• Phweet, Twhirl, Tweetdeck
• Tweetylicious, Tweetdeck, Tweet-r

44. Which social media platform is often used for sharing and discovering new travel destinations and experiences?

• a) LinkedIn
• b) Snapchat
• c) Instagram
• d) Twitter

36. Which of the following is a social media platform that focuses on short, user-generated audio clips?

• a) Clubhouse
• b) TikTok
• c) Instagram
• d) Pinterest

Race, gender, age, household size, income

• Demographics
• Psychographic
• Geographics
• Behaviorgraphics

10. What does the "algorithm" refer to on social media platforms?

• a) A type of computer virus
• b) A series of mathematical equations
• c) The formula used to determine the content displayed to users
• d) A new way of posting updates

Which of these is not a privacy feature on Whatsapp?

• CheckUp
• Last seen
• Live location
• About

Someone who use technology properly is known as a

• Superhero
• Digital citizen
• Turtle
• Student

It's easier for small brands (rather than big brands) to get users to generate lots of brand-related content pieces.

• False

This persons uses their device to pick on others while online

• Snitch
• Fighter
• Bully
• Cyberbully

How should you make your Facebook account private and secure?

• By tagging friends always
• By using security applications
• Make a strong password.
• Going offline intermittently

In research, _____ are the cause of the change and the _____ is the effect, or thing that is changed.

• dependent variables, independent variables
• independent variables, dependent variables

identify tracking mechanisms.establish baseline comparisons.create activity timelines. develop transaction data. measure transaction precursors. overlay timelines and look for patterns.

• track

63. What is the term for the practice of using social media to gather feedback and opinions from customers and followers?

a rapidly growing research methodology that adapts ethnographic research techniques to study the communities that emerge through computer-mediated communications.

• netnography

The number one video website in the world is:

• YouTube
• Vimeo
• Facebook
• Yahoo movie

94. Which social media platform is often used for sharing and discovering new travel destinations and experiences?

• a) LinkedIn
• b) Snapchat
• c) Instagram
• d) Twitter

define: define the result that the program is designed to promote. assess: assess the costs of the program and the potential value of the results. track: track the actual results and link those results to the program. adjust: adjust the program based on results to optimize the future outcomes.

• the evaluation and measurement process:DATA

71. What is the term for the practice of using social media to showcase and promote personal and professional achievements?

• a) Social networking
• b) Personal branding
• c) Social sharing
• d) Influencer marketing

evaluating the effectiveness or impact of social media strategy/campaign

• social media research

The place on Facebook where you can leave public messages for your friends is called?

• Wall
• Domain
• Ocean
• Web

68. Which social media platform is known for its focus on short, user-generated video clips featuring challenges and trends?

• a) TikTok
• b) Twitter
• c) Instagram
• d) Snapchat

Not all social media sites allow easy collection of the content users generate.

• True

Which of the following is not a social media application?

• Flickr
• My Space.
• Linked In.
• All of these.
• None of These.

69. What is the term for the practice of using social media to promote environmental and social causes?

• a) Social networking
• b) Content marketing
• c) Social activism
• d) Influencer marketing

reach: the number of people exposed to a message. frequency: the average number of times someone is exposed to a message. site stickiness: the ability of a site to draw repeat visits and keep people on site. clickthroughs: the number of people exposed to an online ad or link who actually click on it. sales conversions: the number of people who click through who go on to purchase a product.

• what matters is measured

45. What is the term for the strategy of creating and sharing content that is designed to go viral on social media?

• a) Clickbaiting
• b) Content marketing
• c) Influencer marketing
• d) Viral marketing

Social media marketers can collect valuable consumer information simply by:

• Observing what consumers do and say on social media sites

86. Which social media platform is often used for live streaming video content?

• a) Pinterest
• b) Twitter
• c) Facebook
• d) LinkedIn

Because information gathered during a participant observation is mostly _____, rather than _____, the end results are often descriptive or interpretive.

• qualitative, quantitative
• quantitative, qualitative

____________ is when you talk about this history of a product or company, why it was created or what inspired it.

• Storytelling

26. What is the term for a post on social media that promotes a product or service in a subtle, non-promotional way?

• a) Advertisement
• b) Sponsored post
• c) Native advertising
• d) Clickbait

88. Which social media platform is known for its 6-second video format?

• a) Vine
• b) Instagram
• c) Snapchat
• d) TikTok

What would be a good example of a screen name to use in a game or app?

• Your real name
• penguinfan13
• Your address
• Your birthday

35. What is the term for the practice of sharing someone else's social media post on your own profile?

• a) Copying
• b) Retweeting (on Twitter)
• c) Reposting (on Instagram)
• d) Linking

A ___________ is when you submit pictures to a company with certain hashtags in hopes of winning a prize or free products.

• photo contest

16. Which social media platform is known for its short-lived "Fleets" feature?

• a) Instagram
• b) Twitter
• c) Snapchat
• d) TikTok

49. What is the term for the practice of using social media to monitor what people are saying about a brand or topic?

• a) Social networking
• b) Content marketing
• c) Viral marketing
• d) Social listening

Who should you ask before you go online?

• Pet
• Adult
• Friend

29. What is the term for the strategy of using paid advertising to reach a specific audience on social media?

• a) Organic growth
• b) Paid social media advertising
• c) Viral marketing
• d) Shareable content

An example of an engagement metric could be:

• Retweets

people who respond are not representative of the whole population.

• nonresponse bias

1. What is the primary purpose of social media platforms?

• a) Connecting with friends
• b) Sharing and exchanging information
• c) Playing games
• d) Online shopping

When uploading a link, the image can be changed by changing the thumbnail (if multiple thumbnails are displayed):

• True
• False

Which is NOT one of the three key problems in market research as discussed in this chapter?

• Conducting market research is inexpensive

Sometimes I chat on Instagram

• how often?

97. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?

• a) Spamming
• b) Clickbaiting
• c) Content marketing
• d) Social broadcasting

4. What is the term used to describe the practice of promoting a product or service through social media influencers?

• a) Social marketing
• b) Influencer marketing
• c) Viral advertising
• d) Content sharing

18. Which social media platform is often used for sharing visually appealing images and inspiration?

• a) Pinterest
• b) Facebook
• c) LinkedIn
• d) Twitter

47. What is the term for the practice of using social media to interact with customers and build brand loyalty?

• a) Social customer engagement
• b) Social broadcasting
• c) Social sharing
• d) Social listening

occurs when marketing researchers conduct field research by visiting people's homes and offices to observe them as they go about everyday tasks

• ethnographic research

8. What is the term for the strategy of creating and sharing valuable content to attract and engage a target audience on social media?

• a) Spamming
• b) Clickbaiting
• c) Content marketing
• d) Social broadcasting

True or False: If they are pressured by authorities, researchers are ethically allowed to release confidential information.

• False
• True

9. Which demographic group is most likely to use Snapchat?

• a) Baby boomers
• b) Generation X
• c) Millennials
• d) Generation Z

Something provided for people who do not want to do it or cannot do it.

• Good
• Need
• Want
• Service

To create and set up a YouTube Channel you would need to first select:

• My Channel
• Account
• My Video
• None of the above

motivating some behavior from the target audience. influencing brand knowledge and attitudes. accomplishing the first two objectives with fewer resources than might be required with other methods. smart objectives: specific, measurable, appropriate, realistic, time-oriented

• objectives could be

The extended observation of the social perspective and cultural values of an entire social setting. This is known as _____.

• Ethnography

You can modify your YouTube account, so comments must be approved before they are visible.

• True
• False

64. Which social media platform is known for its focus on short, user-generated video clips of everyday life and moments?

• a) Facebook
• b) Twitter
• c) Instagram
• d) Snapchat

Which of these social media platforms features end to end encryption?

• Facebook
• Snapchat
• Instagram
• Whatsapp

How often do you use Instagram?

• Frecuency
• Place
• People
• Activity

This image is an example of

• Gif
• Influencer
• TikTok
• Meme

identify online communities. select those with high traffic, high levels of activity. learn about the group's culture. select material for analysis. classify material.keep a journal of reflections about the data collection. use member checks to assess accuracy of interpretation.

• steps in netnography

What social networking site has a feature called "Answers" that allows users to ask other members for professional advice?

• Wikipedia
• ChaCha
• Yahoo
• Linked In

90. Which social media platform is often used for sharing and discovering new recipes and cooking tips?

• a) Twitter
• b) Pinterest
• c) Instagram
• d) Snapchat

15. Which of the following is a social media metric that measures the number of times a post is shared by users?

• a) Impressions
• b) Shares
• c) Likes
• d) Comments

YouTube receives approximately how many views each day?

• 2 million
• 200 million
• 2 billion
• 2 trillion

You want to create your social network-a website for doing this is?

• Scribd
• Tumblr
• Ning
• Vimeo
• None of the Above.

An approach that brands can take when identifying key advantages and weaknesses is to look for correlations between certain keywords and volumes and:

• The sentiment of consumer-generated content

37. What is the term for the process of building and nurturing relationships with key individuals on social media to promote one's brand or message?

• a) Social networking
• b) Content marketing
• c) Viral advertising
• d) Influencer engagement

50. Which social media platform is often used for sharing and discovering new music and music videos?

• a) Facebook
• b) Twitter
• c) Instagram
• d) YouTube

_____ seeks to understand social worlds from the point of view of participants, which leads to in-depth knowledge.

• Interpretative Perspective

Leveraging Social Media and today's technology can, without a doubt, help you engage with more home buyers and bring more value to sellers thus increasing your capacity to close more deals and earn more money:

• True
• False

When do you post pictures?

• People
• Place
• Time
• Activity

53. What is the term for the practice of using social media to share personal experiences, opinions, and updates with friends and followers?

• a) Content marketing
• b) Social listening
• c) Social sharing
• d) Social networking

82. Which social media platform is often used for sharing and discovering new fitness and workout routines?

• a) LinkedIn
• b) Pinterest
• c) Instagram
• d) Snapchat

activity: number, frequency, and recency of blog posts, number of reply, number of photos, videos, infonographics. interaction: number of registration, number of downloads traffic/time spent on site, number of comments, number of likes, shares. return metrics: return impressions model, return on social media impact model, return on target influence model, return on earned media model.

• commonly used social media metrics

21. Which social media platform was originally designed for college students and required a .edu email address for registration?

• a) Facebook
• b) Instagram
• c) TikTok
• d) Twitter

27. Which of the following is a key metric used to measure the success of a social media ad campaign?

• a) Word count
• b) Click-through rate (CTR)
• c) Page views
• d) Font size

Surveys are not an effective tool for _____.

• capturing the ways people really behave in social situations
• discovering how people feel and think

60. Which social media platform is known for its focus on short, user-generated video clips that highlight comedy and humor?

• a) Facebook
• b) Twitter
• c) Instagram
• d) TikTok

_____ refers to how likely research results are to be replicated if the study is reproduced.

• Reliability

At which URL can Internet users access videos created by federal agencies?

• Www.whitehouse.gov
• Data.gov
• Mygovernment.mov
• Youtube.com/USGovernment
• Gsa.gov/NewMedia

77. What is the term for the practice of using social media to build and maintain relationships with customers after a purchase?

• a) Social networking
• b) Content marketing
• c) Viral marketing
• d) Customer retention

19. What is the maximum video duration for a single Instagram Reel as of 2021?

• a) 30 seconds
• b) 45 seconds
• c) 60 seconds
• d) 60 seconds or less

Knowing what drives negative opinions about your brand can be harmful to your company culture.

• False

This is an example of a shareable graphic

• True
• False

What was Twitter's original name?

• Tweeter
• Tweet
• Twttr
• Twit
• Twtr

34. Which social media platform is often used for sharing and discovering new fashion trends and inspiration?

• a) Twitter
• b) Facebook
• c) Snapchat
• d) Pinterest

39. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?

• a) Clickbait
• b) Content marketing
• c) Emotional marketing
• d) Native advertising

Who do you contact on Facebook ?

• Place
• People
• Time
• Activity

61. What is the term for the practice of using social media to connect with and engage a specific target audience?

• a) Social networking
• b) Content marketing
• c) Targeted marketing
• d) Influencer marketing

To upload your selected image to your YouTube Channel and to have it displayed as your entire background, you must:

• _Select show advanced options link
• Upload your logo
• Check the box to tile the background with your desired image
• All the above

17. What is the term for the strategy of engaging with customers and addressing their concerns on social media?

• a) Social broadcasting
• b) Content marketing
• c) Influencer marketing
• d) Social customer service

89. What is the term for the practice of creating and sharing content that is designed to provoke a reaction or emotional response from the audience?

• a) Clickbait
• b) Content marketing
• c) Emotional marketing
• d) Native advertising

True or False: Most sociologists do use case studies as a primary research method.

• False
• True

Which social media presence has most effect on your learning?

• TikTok
• YouTube
• HMH
• I-Ready

To change the text that's displayed when you attach a link to Facebook you can select the areas that are highlighted in yellow and then make modifications:

• True
• False

A hashtag is used on social media to draw attention to certain words or phrases associated with the products. An example is #bekind

• True
• False