Social Media Communications and Marketing

__ Behavior Once consumers visit a web site, data is gathered about their online behavior and performance.

• Online consumer

_______ comprises any form of research that uses data derived from social media sources.

• social media concept
• social mediated research
• social science research
• social media research

The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.

• Display Advertising

A variation of social, legal and political issues arise from the interaction of the public's possible expectation of privacy and the collection and dissemination of data by businesses or _______.

• Goal
• Vision
• merchants
• Store

_________ refers to some self-taught expert kid or rogue programmer skilled at modifying computer hardware or software so it can be used in ways outside the original developers' intent.

• Hooker
• hacker
• Fixer
• Miner

_________App stores need text and picture descriptions of every app. writing your listing considerately is serious to convincing users to download it.

• Search Advertising
• App store listing
• Funnel concept
• Real-world Incentives

It is disguised questionable activities by performing services such as displaying the weather or providing a search bar.

• Spyware or Adware

A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.

• Customer Relationship Management

Social Networks

• These sheets are used to connect and link with friends, colleagues and other operators in order to part media, content and communications.

_______ on web pages definitely meant for access by mobile devices is also an option.

• Ads
• Advertising
• Commercial
• Marketing

What DoT stands for?

Internet browsers usually provide a “__________” dialogue that consents web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.

• prefix
• reference
• preferences
• referal

YouTube

• Digital video

It occurs when marketers send messages with or without the consent of the recipients.

• Push Digital Marketing

_________ is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures.

• Client privacy protection
• Consumer privacy program
• Consumer program protection
• Consumer privacy protection

_______ measures are those occupied by commercial organizations to make certain that confidential customer data is not taken or abused.

• Consumer service
• Consumer program
• Consumer privacy
• Client privacy

__(QR) codes have also gained and expanded in popularity after first being introduced in European and Asian mobile markets.

• Quick response

______ is an example of a social engineering technique used to deceive or mislead users and exploit the poor usability of current web security technologies.

• Patents
• Create
• Phishing
• Published

It is characterized by consumers actively seeking marketing content. Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information.

• Pull Digital Marketing

__ is the study of individuals, groups, or organizations and the procedures they use to select, purchase and dispose of services, products, experiences, or ideas.

• Consumer behavior

All through the early 2000s, marketing through cell phones’ __(SMS) turn into increasingly common in Europe and portions of Asia.

• Short Message Service

________ these individuals have only known a world with the Internet, and are just as or more contented and comfortable interacting with brands in online instead of offline environments.

• digital navigator
• digital science
• digital codes
• digital natives

_______law created from telecom regulation when it was acknowledged that a telephone company had access to unprecedented levels of information.

• Modern consumer privacy
• Modern consumer program
• Modern service privacy
• Mild consumer privacy

________ is beneficial as a model, though in reality users frequently go back and forth among stages, so you may also hear this referred to as the “mobile engagement loop”.

• Retention
• funnel concept
• Social
• Activation

_____mobile marketing can comprehend a timed slideshow of images, text, audio, and video.

• MMS
• MSM
• SMS
• SSM

__ are blogging gears that feature short posts, as opposed to journal- style posts. Operators are usually restricted to placement a few lines of text, or up loading exact images and videos.

• Micro blogs

Importance to Marketer Allows marketer to establish a public voice and online presence.

• True
• False

Practice of granting the right to easily distribute and adapt intellectual property with the requirement that the same rights be preserved in derivative works formed from the property.

• Copyleft

T or F:

• True
• False

Wikis

• s let a community of persons to add and edit content in a community - based data base.

__ uses demographic and geographic targeting – apprehending users’ cookie and browser history to switch and control demographics, location, and interests – to target applicable ads to those browsers.

• Display advertising

A form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.

• Affiliate marketing

__________The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.

• Retention
• Activation
• Manual
• Social

Stage 1

• RATIONALE - BUSINESS/CITIZEN NEED

______. When using social networking sites, keep your business. Update your privacy settings to restrict access to people you trust.

• Socialize safely online
• Understand credit
• Consider the National Do Not Call Registry.
• P2P file-sharing can be risky

Promotion

• It is the marketing mix element most impacted by social media

The science of using psychology and demographics to better understand consumers.

• Psychographics

Also written as Trade-mark

• Trademark

Product

• Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environments.

__Some of the eldest and most popular forms of social media are blogs. Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.

• Web Blogs

Is the definition of Digital Technologies:

• Is the definition of Digital Technologies:
• Select one:
• True
• False

________–the main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.

• Placement
• Promotion
• Product
• Pricing

______ or distribution changes products from the producer to the consumer.

• Placement
• Pricing
• Promotion
• Product

Micro Blogs

• are blogging gears that feature short posts, as opposed to journal- style posts.

It means turning your app into a consistent destination for your user.

• Retention

Social Media - are not websites and applications that enable users to create and share content or to participate in social networking.

• True
• False

The definition of MMS Mobile Marketing is:

• True
• False

The __ Commission has also raised a number of concerns and apprehensions related to online data collection (of personal data), profiling, and behavioral targeting, and they are looking to enforce existing

• European
• and prevailing regulations.

__, micro blogging and social networks are in the midst of the utmost popular forms of user-generated content.

• Blogging

Who created Mobile Marketing?

Space-locators

• only location sensitive

It is external application that alters system settings, spawns pop-ups, and inserts advertisements into non-affiliated systems.

• Malware

The United States Federal Trade Commission recommended a “________” mechanism to allow Internet users to opt-out of behavioral targeting in 2011

• Do Not Track
• Do Not Tell
• Do Not Talk
• Do Not Disturb

A form of IP that gives its owner the legal right to exclude or eliminate others.

• Patent

What is the stage 4 of social media research project lifecycle?

• TOOLS AND OUTPUT
• RESEARCH PHASE
• RATIONALE
• DATA

What is the definition of Viral Marketing?

Social media research is a new area of analysis. It is frequently far quicker and cheaper than other forms of analysis and data is available in or close to real time.

• TOOLS AND OUTPUT
• DATA
• RESEARCH PHASE
• RATIONALE

__ are communicating platforms where content is created, distributed and shared by individuals on the web.

• Social Media

Stage 6

• BUSINESS AS USUAL

__It is the aptitude for administrations and persons to endorse and promote their product or service over mobile devices.

• Mobile Advertising

__ inspires collaboration and discourse, including basic conversation in the middle of people and entities of the similar interests, concerns or professions.

• Consumer-generated content

The _____, or more exactly, the World Wide Web, has removed time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.

• Hotspot
• Data
• Internet
• Bluetooth

Is QR code stands for:

• True
• False

__On the concept and idea that appropriately targeted ads will bring more consumer interest, the publisher (or seller) can charge a premium or finest for these ads over random advertising (or ads) based

• Behavioral Targeting
• on the context and perspective of a site.

_____ means turning your app into a consistent destination for your user.

• Funnel concept
• Retention
• Social
• Activation

What do you called the emails containing links to websites infected with malware?

• email spoofing

__ Understanding and accepting consumers’ social behavior online and offline is essential and necessary to evolving viable marketing communications strategies.

• Social Behavior of Consumers

What is the stage 2 for Social media research project lifecycle?

• TOOLS AND OUTPUT
• RESEARCH PHASE
• DATA
• RATIONAL

What is the stage 1 for Social media research project lifecycle?

• RESEARCH PHASE
• TOOLS AND OUTPUT
• DATA
• RATIONALE - BUSINESS/CITIZEN NEED

Display advertising is the tradition of banner ads or web banners is located on a third - party website or blog to drive traffic to a commercial website and increase product mindfulness

• Display Advertising

Placement

• It changes products from the producer to the consumer. With the Internet and social media websites, consumers now have entrance to more channels than ever to research, purchase and evaluate products.

Credit is more than just a plastic card; it’s your financial future. Before you sign on the scattered line, make sure you “_________”

• credit card
• Debit card
• speak credit
• speak card

Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environment.

• Placement
• Pricing
• Promotion
• Product

The word “__” comes in the mainstream usage throughout 2005, later on its rise in web publishing and new media content production circles.

• User-generated content

Web Blogs

• Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.

What is the short acronym for Search Engine Optimization?

• MEO
• SEO
• CEO

__ networks are flattering more popular, with Instagram having now surpassed Twitter in its amount of operators.

• Visual Social

__ discusses about the range of technologies and techniques that are being use by an online website publishers and advertisers

• behavioral targeting

QR - Quick Response Codes

• True
• False

This technique, which is also known as ______, uses a fake website posing as a legitimate site

• domain hijacking
• domain data
• domain hacker
• domain system

Ask.com

• Question-answers databases

Transfer of old-style social media applications to mobile devices (e.g., watching a YouTube video or reading a Wikipedia entry)

• Space locator
• Quick timer
• Slow timer
• Space timer

_______were first introduced by Apple with the advent of the iPhone in the year of 2007.

• Push up/down
• Push notifications
• Pusb Botton
• Push Charger

________refers to a marketing technique that uses pre-existing social networks and other technologies to create increases in brand awareness or to achieve other marketing objectives (such as product sales) over and done with self- replicating viral processes, analogous to the spread of viruses or computer viruses.

• Social
• Retention
• Real-world Incentives
• Viral marketing

Is WWW stands:

• True
• False

These applications are also referred to as ______ or adware, as they disguise questionable activities by performing services such as displaying the weather or providing a search bar.

• Spyderweb
• malfunction
• Malware
• spyware

What is the stage 5 of social media research project lifecycle?

• IMPLEMENTATION
• TOOLS AND OUTPUT
• DATA
• RESEARCH PHASE

__ is diverse as the usage of internet – connected devices such as tablets, computers, smart phones, and games soothes to involve consumers with online marketing

• Digital Marketing

_________is a software application aimed to run smartphones, tablet computers, and other mobile devices.

• Mobile issues
• Mobile phone
• mobile app
• Mobile ads

__ is typically carried out thru applications or text messages.

• Mobile Advertising

Space-timers

• location and time sensitive

______ can rapidly adapt to an organization’s research needs, while keeping pace with internal development processes.

• Analog concept
• Analog technologies
• Digital technologies
• Digital content

__ offers supplementary opportunities for brands looking to convey promotional and advertising messaging within mobile games.

• Game mobile marketing

The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.

• Behavioral Targeting

Lecturers Andreas Kaplan and __ of the ESCP European Business School describe social media as “a group of Internet-based presentations that build on the ideological and technological foundations of Web 2.0, and that allow the

• Michael Haenlein
• creation and discussion of user-generated content.”

______ also makes users susceptible to the theft of sensitive information including social security numbers and credit card data.

• Adware
• Malfunction
• Malware
• Spyware

Give at least one Online Marketing Communication Options.

_______ is the main step in a user’s interaction with your app.

• Social
• Retention
• Acquisition
• Activation

______ available from social media sources differ but could include: frequencies (e.g. volumes of posts);

• RATIONALE
• RESEARCH PHASE
• TOOLS AND OUTPUT
• DATA

during the _____, the World Wide Web has essentially changed the way businesses market to end users and consumers.

• 20th
• 1980s
• 1990s
• 1970s

__Social networking sites also disclose massive amounts of information about possible interest in products and services.

• Consumer Intelligence

What is the definition of Behavioral Marketing?

When "Do Not Track" establish?

__ is applied in areas as well as problem processing, news, gossip and research.

• Consumer content

iTunes

• Podcasting

__can be used on its own or in conjunction with further forms of targeting based on factors similar to geography, demographics, or contextual web page content.

• Behavioral marketing

Visual Social Networks

• Records have revealed that a tweet that contains an image has a 150% more chance of existence shared.

The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.

• Activation

Pricing

• The main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.

_______ are obliged to give users the option to revoke permission for contextual and behavioral targeting.

• Website owners
• mobile owners
• Website party
• Web site

__A Google service that allows brands to buy definite key words to raise the position of their ads in mobile search rankings.

• Double Click for Advertisers

______ can act as secondary or tertiary corporate sites that integrate and link these promotional elements back to the brand’s messaging.

• Social networking company
• Social networking sites
• Social marketing sites
• Social media sites

__ can then use this data to make well-defined audience segments based on visitors that have comparable profiles

• Site publishers

Exchange of messages, with relevance for one exact location, which are tagged to a definite place and read later by others (e.g.,Yelp; Qype)

• Quick timer
• Space locator
• Space timer
• Slow timer

Consumer privacy concerns date back to the first commercial couriers and bankers who imposed strong measures to look after __________

• Client service
• Client privacy
• customer privacy
• customer service

Give at least one Online Marketing.

• Paid Media

__ Companies design applications, comprising games and videos that deeply promote their brand.

• APP-VERTISING

________ If you have more than one app, a good way to obtain users is to use one app to endorse another.

• Funnel Concept
• App cross-promotion
• Social
• Search Advertising

Give at least one Application of Digital Media in Research.

• Online Ethnography

Well-thought-out as protective or reciprocal in contrast with permissive free software licenses and require that information essential for reproduce and modification.

• Copyleft Software LIcenses

Content Communities

• Content Communities
• Answer:
• establish, share and comment on different kinds of content, counting images and videos.

__ advertising upsurges a website’s visibility and reach by showing links to the web site’s landing pages at the top or bottom of a SERP.

• Paid search engine

______ is an external application that alters system settings (like a browser’s home page), spawns pop-ups, and inserts advertisements into non-affiliated web pages.

• Malute
• Malware
• Mall
• Malfunction

__ behavior combines identification and suggestion to prompt a specific buyer behavior

• Societal buying

________ has turn into an important, albeit virtual, location where companies are spending more time and money to target and influence consumers.

• World Wide Webster
• World Wide Web
• World War Web
• Whole Wide Web

Most browsers can block _______ cookies using distinct mechanisms to increase privacy and reduce tracking by advertising and tracking companies.

• fourth-party
• third-party
• second-party
• first-party

___________ is the main body for policy issues and regulations separately from being a basic service provider to rest of country.

• NEDA
• DOLE
• DoT
• DoH

Because of the diverse characteristics of social media platforms, the chosen platform should meet the needs of the research question.

• TOOLS AND OUTPUT
• RATIONALE
• DATA
• RESEARCH PHASE

________ One of the most common and popular app acquisition channels. Except you already have a large audience, paid social advertising, in particular, and is expected to be the furthermost effective channel.

• Activation
• Social
• Funnel concept
• Retention

Slow-timers

• neither location, nor time sensitive

_______ is perhaps to be the marketing mix element most impacted by social media

• Placement
• Product
• Pricing
• Promotion

For the reason that mobile marketing is conducted using wireless networks, it is also known as “__”.

• Wireless marketing

Give at least one Dissimilar mobile strategy.

• Idle screen advertising

A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

• Search Engine Marketing (SEM)

What SEO stands for?

Social media applications used on mobile devices are known as ___________

• mobile social media
• mobile social science
• mobile social mediated
• mobile social communication

______ discusses to activities that seek to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.

• Mailing
• Chating
• Texting
• Hacking

What do you called the online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.

• Digital Advertising

Stage 3

• TOOLS AND OUTPUT

What is the stage 3 of social media research project lifecycle?

• TOOLS AND OUTPUT
• RESEARCH PHASE
• RATIONALE
• DATA

A form of online advertising found on social networking sites such as Facebook.

• Social Network Advertising

What are the simplified stages of Funnel?

• Acquisition, Activation, Retention

Particular companies sponsor entire games to drive consumer arrangement, a practice and drill that is known as __or ad-funded mobile gaming.

• Mobile advergaming

The one who recommended "Do Not Tract"

• United States Federal Trade Commission

Whilst research in government should never be research for research’s sake, the infancy of social media research means than work will to be expected is exploratory.

• RESEARCH PHASE
• IMPLEMENTATION
• TOOLS AND OUTPUT
• BUSINESS AS USUAL

What SMS stands for?

Stage 5

• IMPLEMENTATION/ PUBLICATION/ACTION

The one's who hacked the devices.

• Hacker

__ Cell phone owners enter into a third - party settlement that lets advertisements to run on their screen while their phone is idle in exchange for a discount or other promotion.

• Idle screen advertising

__ is frequently used to understand what appeals and demands to buyers: thought triggers, colors, images and sounds; all of these aspects address psychological buying behaviors.

• Extensive Research

One of the furthermost popular forms of mobile advertising is __.

• Text messaging

Emails containing links to websites infected with malware, also well-known as _____

• email sent
• email spoofing
• email spot
• email thread

__ is the run-through promoting of brands over the mobile devices such as smartphones, tablets and portable media players.

• Mobile marketing

Online advertisers can vary advertisements, creation consumer directing more well-organized and precise.

__marketing is characterized by customers enthusiastically looking for marketing content.

• Pull Digital

__is a technique of online advertising whereas advertisers place campaigns with a feasibly large number of producers, who are solitary paid media dues when the advertiser accepts web traffic.

• Affiliate marketing

_______Proposing a product giveaway, sweepstakes entry, or some other noticeable reward in exchange for an app install is a common strategy.

• Real-world incentives
• Activation
• Social
• Retention

micro targeting has a tendency to to create smaller audiences, and results in advanced creation and distribution costs.

When was the year that Push Notification introduced?

__ is a combined term for websites and applications which is the emphasis is on communication, community - based input, interaction, content-sharing and collaboration.

• Social Media

As of December 2012, how many Facebook users?

Tumblr

• Microblogs

Copyright is "not right to copy".

• True
• False

______is progressively making use of developments in Web 2.0 technologies and online communities.

• Methods of research
• Marketing
• Market concept
• Market research

The main step in a user’s interaction with your app.

• Acquisition

_________ Association offers a set of guidelines and standards that provide the recommended format of ads, presentation, and metrics used in reporting.

• Mobile notifications
• Mobile ads
• Mobile Marketing
• Mobile phone

Social media in __ lets everyone to express an opinions or ideas anywhere laterally the company’s track to market.

• business

Exchange of messages with relevance for one precise location at one exact point in time (e.g., Facebook Places; Foursquare).

• Slow-Timer
• Quick-timer
• Space locator
• Space timer

What is the definition of Mobile Application or Mobile App/

The multi-channel communications use push and pull message technologies simultaneously.

• Other Types of Digital Marketing

Stage 2

• DATA

__web sites let a community of persons to add and edit content in a community - based data base.

• Wiki

are available for unambiguously analyzing social media data. They help make entree and analysis easier for researchers.

• TOOLS AND OUTPUT
• RATIONALE
• RESEARCH PHASE
• DATA

Fully automatic mobile networks were first introduced in the early to mid-1980s (the 1G generations). Up until the early ______,

• 1990
• 2000
• 19980
• 1970

Stage 4

• RESEARCH PHASE

What SOPA stands for?

Many techniques used to analyze social media data are niche skills influenced by analysts.

• BUSINESS AS USUAL
• RESEARCH PHASE
• TOOLS AND OUTPUT
• IMPLEMENTATION

Mobile phones have become as common as televisions. Phenomenal adoption of mobiles through the globe has increased and improved due to rise in digital mobility and connectivity.

• Mobile Sector
• Development Sector
• Mobile Game
• Content Development

It is generally carried out via text messages or applications.

• Mobile Advertising

It is a method of marketing that pursues to endorse and recommend websites by growing their discernibility in __(SERPs).

• search engine result pages

What is the definition of Social Networks?

_______ sites have further aggregated user content around comparable topics, tasks and people, creating online communities that have proven to be lucrative targets for online advertising.

• Social issues
• Social media
• Social mediated
• Social science

It is fake website posing as a legitimate site.

• Domain Hijacking

What is the definition of Social Media Research?

Transfer of traditional social media applications to mobile devices to upsurge immediacy (e.g., posting Twitter messages or Facebook status updates)

• Quick timer
• Slow timer
• Space locator
• Space timer

What is the short acronym of "Preventing Real Online Threats To Economic Creativity and Theft of Intellectual Act"?

• PIPA

__are audio and video documents available that are over contribution services such as Apple I Tunes

• Pod casts

Blogger

• Blogs

__ establish, share and comment on different kinds of content, counting images and videos.

• Content Communities

What is the definition of Action-gate?

_______ and organizations institute customer privacy measures to make certain that confidential customer data is not stolen or abused.

• Modern service privacy
• Residential companies
• Residential Building
• Commercial companies

__ (SEO) It is the practice of employing numerous strategies to allow web sites to rank exceedingly in Search Engine Results Pages (SERPs).

• Search Engine Optimization

What is the definition of Mobile Marketing?

Seeking to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.

• Hacking

Deceive or mislead users and exploit the poor usability of current web security technologies.

• Phishing

__ Social networking web sites permit users to form web pages containing personal portfolios and interests.

• Social Networks

__ is a method of on line advertising creates on social networking sites such as Face book.

• Social Network Advertising

Quick-timers

• Quick-timers
• Answer:
• only time sensitive

______ allow brands to professionally collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.

• Social media analytics
• Social media concept
• Social media science
• Social media research

__ is usually based on a call – to - action or quantifiable campaign outcome for instance an acquiesced web form or sale. Currently, this is classically accomplished over contracting with an affiliate

• Web traffic
• network.

________ Google Play and Apple’s App Store equally offer in-store advertising that app managers can purchase to drive downloads.

• Search advertising
• Ads
• Social
• advertising

Is the practice of employing various strategies to allow websites to rank highly in Search Engine Results Pages (SERPs).

• Search Engine Optimization (SEO)

________ are also progressively accessing information from mobile devices, as opposed to desktop or laptop computers.

• Consumers
• Resellers
• Borrowers
• Sellers