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Explores effective strategies and techniques for leveraging social media platforms to engage audiences, build brand presence, and drive business growth.
What do you called the online advertising that typically contains text (i.e., copy), logos, photographs or other images, location maps, and similar items.
_________ Association offers a set of guidelines and standards that provide the recommended format of ads, presentation, and metrics used in reporting.
The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a corporate website and increase product awareness.
A form of online advertising found on social networking sites such as Facebook.
Promotion
Pricing
Stage 6
The range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.
__ is a combined term for websites and applications which is the emphasis is on communication, community - based input, interaction, content-sharing and collaboration.
What SEO stands for?
_______ is perhaps to be the marketing mix element most impacted by social media
_______ measures are those occupied by commercial organizations to make certain that confidential customer data is not taken or abused.
Many techniques used to analyze social media data are niche skills influenced by analysts.
__ can then use this data to make well-defined audience segments based on visitors that have comparable profiles
Social Media - are not websites and applications that enable users to create and share content or to participate in social networking.
Web Blogs
Transfer of traditional social media applications to mobile devices to upsurge immediacy (e.g., posting Twitter messages or Facebook status updates)
When "Do Not Track" establish?
It means turning your app into a consistent destination for your user.
Most browsers can block _______ cookies using distinct mechanisms to increase privacy and reduce tracking by advertising and tracking companies.
Slow-timers
Importance to Marketer Allows marketer to establish a public voice and online presence.
Deceive or mislead users and exploit the poor usability of current web security technologies.
The one who recommended "Do Not Tract"
__ is the study of individuals, groups, or organizations and the procedures they use to select, purchase and dispose of services, products, experiences, or ideas.
The _____, or more exactly, the World Wide Web, has removed time and geographic constraints for both consumers and businesses looking to connect regardless of physical location.
__ is a method of on line advertising creates on social networking sites such as Face book.
__ is the run-through promoting of brands over the mobile devices such as smartphones, tablets and portable media players.
Consumer privacy concerns date back to the first commercial couriers and bankers who imposed strong measures to look after __________
___________ is the main body for policy issues and regulations separately from being a basic service provider to rest of country.
______ is an external application that alters system settings (like a browser’s home page), spawns pop-ups, and inserts advertisements into non-affiliated web pages.
______ also makes users susceptible to the theft of sensitive information including social security numbers and credit card data.
It is characterized by consumers actively seeking marketing content. Consumers might use tactics including search engines, email newsletters, text messaging, or web feeds to search for brand information.
Is QR code stands for:
__ Social networking web sites permit users to form web pages containing personal portfolios and interests.
What do you called the emails containing links to websites infected with malware?
The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
Give at least one Online Marketing Communication Options.
__web sites let a community of persons to add and edit content in a community - based data base.
YouTube
Emails containing links to websites infected with malware, also well-known as _____
QR - Quick Response Codes
______ available from social media sources differ but could include: frequencies (e.g. volumes of posts);
Blogger
Give at least one Dissimilar mobile strategy.
__(QR) codes have also gained and expanded in popularity after first being introduced in European and Asian mobile markets.
__ are blogging gears that feature short posts, as opposed to journal- style posts. Operators are usually restricted to placement a few lines of text, or up loading exact images and videos.
A form of IP that gives its owner the legal right to exclude or eliminate others.
__ (SEO) It is the practice of employing numerous strategies to allow web sites to rank exceedingly in Search Engine Results Pages (SERPs).
The science of using psychology and demographics to better understand consumers.
_________ refers to some self-taught expert kid or rogue programmer skilled at modifying computer hardware or software so it can be used in ways outside the original developers' intent.
The main step in a user’s interaction with your app.
are available for unambiguously analyzing social media data. They help make entree and analysis easier for researchers.
Stage 1
Transfer of old-style social media applications to mobile devices (e.g., watching a YouTube video or reading a Wikipedia entry)
Stage 4
Social media applications used on mobile devices are known as ___________
What SOPA stands for?
Particular companies sponsor entire games to drive consumer arrangement, a practice and drill that is known as __or ad-funded mobile gaming.
Who created Mobile Marketing?
Whilst research in government should never be research for research’s sake, the infancy of social media research means than work will to be expected is exploratory.
Placement
__ is typically carried out thru applications or text messages.
_______Proposing a product giveaway, sweepstakes entry, or some other noticeable reward in exchange for an app install is a common strategy.
__ offers supplementary opportunities for brands looking to convey promotional and advertising messaging within mobile games.
______ discusses to activities that seek to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
The multi-channel communications use push and pull message technologies simultaneously.
Give at least one Online Marketing.
________ Google Play and Apple’s App Store equally offer in-store advertising that app managers can purchase to drive downloads.
What is the definition of Behavioral Marketing?
The one's who hacked the devices.
_________is a software application aimed to run smartphones, tablet computers, and other mobile devices.
Stage 5
__It is the aptitude for administrations and persons to endorse and promote their product or service over mobile devices.
_________ is the use of laws and regulations to protect individuals from privacy loss due to the failures and limitations of corporate customer privacy measures.
________ are also progressively accessing information from mobile devices, as opposed to desktop or laptop computers.
Marketing organizations must be ready to change product features and ingredients as dictated by changes in consumer perception, as well as competitive and economic environment.
________–the main means by which customer judge the attractiveness of a product or service–can also be affected due to broader access to customers thru online channels.
What is the definition of Social Networks?
What is the definition of Viral Marketing?
______is progressively making use of developments in Web 2.0 technologies and online communities.
__Social networking sites also disclose massive amounts of information about possible interest in products and services.
Social media in __ lets everyone to express an opinions or ideas anywhere laterally the company’s track to market.
__ is usually based on a call – to - action or quantifiable campaign outcome for instance an acquiesced web form or sale. Currently, this is classically accomplished over contracting with an affiliate
__A Google service that allows brands to buy definite key words to raise the position of their ads in mobile search rankings.
What is the short acronym for Search Engine Optimization?
A form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.
_______ are obliged to give users the option to revoke permission for contextual and behavioral targeting.
Well-thought-out as protective or reciprocal in contrast with permissive free software licenses and require that information essential for reproduce and modification.
Internet browsers usually provide a “__________” dialogue that consents web users to delete all history, including cookies, the Internet cache, saved form data, passwords and Internet downloads.
What is the stage 2 for Social media research project lifecycle?
Also written as Trade-mark
One of the furthermost popular forms of mobile advertising is __.
When was the year that Push Notification introduced?
_______ comprises any form of research that uses data derived from social media sources.
A variation of social, legal and political issues arise from the interaction of the public's possible expectation of privacy and the collection and dissemination of data by businesses or _______.
__ Companies design applications, comprising games and videos that deeply promote their brand.
Copyright is "not right to copy".
What are the simplified stages of Funnel?
What is the definition of Mobile Application or Mobile App/
What SMS stands for?
Is WWW stands:
Product
_______were first introduced by Apple with the advent of the iPhone in the year of 2007.
iTunes
It is external application that alters system settings, spawns pop-ups, and inserts advertisements into non-affiliated systems.
Because of the diverse characteristics of social media platforms, the chosen platform should meet the needs of the research question.
_______ on web pages definitely meant for access by mobile devices is also an option.
What is the stage 4 of social media research project lifecycle?
_______ is the main step in a user’s interaction with your app.
_________App stores need text and picture descriptions of every app. writing your listing considerately is serious to convincing users to download it.
__ Cell phone owners enter into a third - party settlement that lets advertisements to run on their screen while their phone is idle in exchange for a discount or other promotion.
Is the practice of employing various strategies to allow websites to rank highly in Search Engine Results Pages (SERPs).
What is the stage 3 of social media research project lifecycle?
Stage 2
________ these individuals have only known a world with the Internet, and are just as or more contented and comfortable interacting with brands in online instead of offline environments.
Exchange of messages, with relevance for one exact location, which are tagged to a definite place and read later by others (e.g.,Yelp; Qype)
Space-locators
The United States Federal Trade Commission recommended a “________” mechanism to allow Internet users to opt-out of behavioral targeting in 2011
__ Behavior Once consumers visit a web site, data is gathered about their online behavior and performance.
__is a technique of online advertising whereas advertisers place campaigns with a feasibly large number of producers, who are solitary paid media dues when the advertiser accepts web traffic.
The word “__” comes in the mainstream usage throughout 2005, later on its rise in web publishing and new media content production circles.
Quick-timers
The definition of MMS Mobile Marketing is:
__ are communicating platforms where content is created, distributed and shared by individuals on the web.
________refers to a marketing technique that uses pre-existing social networks and other technologies to create increases in brand awareness or to achieve other marketing objectives (such as product sales) over and done with self- replicating viral processes, analogous to the spread of viruses or computer viruses.
______ allow brands to professionally collect and analyze qualitative research on user interaction with images, video, podcasts and other digital media.
Lecturers Andreas Kaplan and __ of the ESCP European Business School describe social media as “a group of Internet-based presentations that build on the ideological and technological foundations of Web 2.0, and that allow the
__ is applied in areas as well as problem processing, news, gossip and research.
Space-timers
__ discusses about the range of technologies and techniques that are being use by an online website publishers and advertisers
_______ sites have further aggregated user content around comparable topics, tasks and people, creating online communities that have proven to be lucrative targets for online advertising.
________ has turn into an important, albeit virtual, location where companies are spending more time and money to target and influence consumers.
Stage 3
Visual Social Networks
It is disguised questionable activities by performing services such as displaying the weather or providing a search bar.
The __ Commission has also raised a number of concerns and apprehensions related to online data collection (of personal data), profiling, and behavioral targeting, and they are looking to enforce existing
______ can act as secondary or tertiary corporate sites that integrate and link these promotional elements back to the brand’s messaging.
Ask.com
__________The exact meaning of “user activation” varies from app to app, but in overall, activation denotes to a user’s first actions, such as adding their email address or making a primary purchase.
__ Understanding and accepting consumers’ social behavior online and offline is essential and necessary to evolving viable marketing communications strategies.
For the reason that mobile marketing is conducted using wireless networks, it is also known as “__”.
__ establish, share and comment on different kinds of content, counting images and videos.
What is the definition of Action-gate?
________ If you have more than one app, a good way to obtain users is to use one app to endorse another.
What is the definition of Mobile Marketing?
Display advertising is the tradition of banner ads or web banners is located on a third - party website or blog to drive traffic to a commercial website and increase product mindfulness
__, micro blogging and social networks are in the midst of the utmost popular forms of user-generated content.
Mobile phones have become as common as televisions. Phenomenal adoption of mobiles through the globe has increased and improved due to rise in digital mobility and connectivity.
micro targeting has a tendency to to create smaller audiences, and results in advanced creation and distribution costs.
__marketing is characterized by customers enthusiastically looking for marketing content.
________ One of the most common and popular app acquisition channels. Except you already have a large audience, paid social advertising, in particular, and is expected to be the furthermost effective channel.
It is fake website posing as a legitimate site.
Social media research is a new area of analysis. It is frequently far quicker and cheaper than other forms of analysis and data is available in or close to real time.
Exchange of messages with relevance for one precise location at one exact point in time (e.g., Facebook Places; Foursquare).
_____ means turning your app into a consistent destination for your user.
It occurs when marketers send messages with or without the consent of the recipients.
__are audio and video documents available that are over contribution services such as Apple I Tunes
__ inspires collaboration and discourse, including basic conversation in the middle of people and entities of the similar interests, concerns or professions.
Fully automatic mobile networks were first introduced in the early to mid-1980s (the 1G generations). Up until the early ______,
This technique, which is also known as ______, uses a fake website posing as a legitimate site
Social Networks
Seeking to compromise digital devices, such as computers, smartphones, tablets, and even entire networks.
__ is diverse as the usage of internet – connected devices such as tablets, computers, smart phones, and games soothes to involve consumers with online marketing
________ is beneficial as a model, though in reality users frequently go back and forth among stages, so you may also hear this referred to as the “mobile engagement loop”.
__ networks are flattering more popular, with Instagram having now surpassed Twitter in its amount of operators.
Wikis
These applications are also referred to as ______ or adware, as they disguise questionable activities by performing services such as displaying the weather or providing a search bar.
__ behavior combines identification and suggestion to prompt a specific buyer behavior
Tumblr
__ is frequently used to understand what appeals and demands to buyers: thought triggers, colors, images and sounds; all of these aspects address psychological buying behaviors.
All through the early 2000s, marketing through cell phones’ __(SMS) turn into increasingly common in Europe and portions of Asia.
It is a method of marketing that pursues to endorse and recommend websites by growing their discernibility in __(SERPs).
Is the definition of Digital Technologies:
It is generally carried out via text messages or applications.
Content Communities
What is the stage 1 for Social media research project lifecycle?
______. When using social networking sites, keep your business. Update your privacy settings to restrict access to people you trust.
Micro Blogs
Give at least one Application of Digital Media in Research.
Practice of granting the right to easily distribute and adapt intellectual property with the requirement that the same rights be preserved in derivative works formed from the property.
T or F:
Online advertisers can vary advertisements, creation consumer directing more well-organized and precise.
As of December 2012, how many Facebook users?
______ or distribution changes products from the producer to the consumer.
__can be used on its own or in conjunction with further forms of targeting based on factors similar to geography, demographics, or contextual web page content.
_____mobile marketing can comprehend a timed slideshow of images, text, audio, and video.
A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
during the _____, the World Wide Web has essentially changed the way businesses market to end users and consumers.
__ uses demographic and geographic targeting – apprehending users’ cookie and browser history to switch and control demographics, location, and interests – to target applicable ads to those browsers.
_______ and organizations institute customer privacy measures to make certain that confidential customer data is not stolen or abused.
______ can rapidly adapt to an organization’s research needs, while keeping pace with internal development processes.
What is the definition of Social Media Research?
What is the short acronym of "Preventing Real Online Threats To Economic Creativity and Theft of Intellectual Act"?
______ is an example of a social engineering technique used to deceive or mislead users and exploit the poor usability of current web security technologies.
__On the concept and idea that appropriately targeted ads will bring more consumer interest, the publisher (or seller) can charge a premium or finest for these ads over random advertising (or ads) based
A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.
What DoT stands for?
_______law created from telecom regulation when it was acknowledged that a telephone company had access to unprecedented levels of information.
__ advertising upsurges a website’s visibility and reach by showing links to the web site’s landing pages at the top or bottom of a SERP.
Credit is more than just a plastic card; it’s your financial future. Before you sign on the scattered line, make sure you “_________”
What is the stage 5 of social media research project lifecycle?
__Some of the eldest and most popular forms of social media are blogs. Blogs are often watched as online journals that order content chronologically, or by date, month, year and category.
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