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The goal of these efforts is to promote greater sales, protect an organization's reputation and nurture relationships with customers and patrons.
This is the in-market performance of an ad by analyzing the audience level of attention, brand linkage, and communication.
A Summary of Memorable Quotations from the Product's Credible Endorsers and Administrators
I believe that an advertisement changes the people's perceptive by _____________________.
Radio provides the highest volume of electronic media advertising.
Negotiation of airtime rates with television is straightforward.
This shows consumers the expected benefit by using a product or accessing a service.
Helen purchases advertising space in print, outdoor, broadcast, and on-line outlets. She is a______________.
This includes web pages and social advertisement.
__________ is a copywriting style when saying again a word helps the target audience to make connections between two parts of a headline.
Gerald wrote the script for the new television commercial of Bonhson Powder. He is the ____________.
This is the one whom you wish to communicate your message.
There are two types of stations that will sell you airtime: broadcast and ______________stations.
Madel's dream job is to be an account manager in a big advertising agency. She needs a bachelor's degree in ______________.
This regulates the content of advertisements, sales promotions and direct marketing. T Consumer Complaints Council (CCC).
This refers to the main consumer needs, usage level, level of brand loyalty, price sensitivity, product involvement levels, retailer preferences.
Undercover Marketing focuses on marketing the product while customers remain unaware of the marketing strategy.
Handling the customer's objections is telling them directly the reasons why they need the product.
A field test does not use an artificial climate to ensure the credibility of the test.
Advertising should fully disclose the conditions of the product's materials.
What is a cloud advertising?
In advertising, this is the planning stage: you research everything about your client, the brand name, the product or service, the competition, and most importantly, the target market.
In England, William Caxton spread handbill that contained __________.
Words on a TV screen are called ___________ or CG for character generator.
This is more direct and more capable to reach its target market faster.
Len is a graphic artist. She always looks for a way to present the ad in __________ and one-of-a kind manner. She wants her ideas to be exceptional and exclusive.
This is the main purpose for making the communication
Jonathan is the director of many primetime T.V. series. Look-out Agency hired him to direct the latest commercial for Follibee. He will be part of the ______________ department.
The experimental test provides the client a specific knowledge of the strengths and weaknesses of the advertisement before it will be published in the market.
The laboratory test is conducted in original setting.
An example of digital advertising is ___________________________________.
This includes segment size, segment growth rate, and profit margins.
If one can improve something about the TV commercial of Datu-Puti vinegar it would be the _____________________.
These lurked in the Internet.
A good ad creates __________ to the target market. Thus, it turns wants to needs.
The most popular social media where you can place an ad is in the ______________________.
What is an undercover marketing?
On average, per one minute, a good announcer can read ________ words.
Around 1990, the evolution of Internet paved ways to __________.
This is copywriting style by introducing something new.
A successful ad creates an sales established after _____________.
What is customer building?
This is a one-on-one discussion with the respondents.
Which of the following best describes paid advertising?
A positive word-of-mouth can make the product ________________________.
During the creative brief, Luis reiterated to the group that the target market of Pink Pom Talc Powder is young female, around 14-18, high school or college students, sociable, and fashionable. Luis is a ________________.
Portfolio of the Company's Different Services
The first TV ad is about ___________________ that is aired in the middle of the Brookly Dodgers and Philadelphia game.
An example of cause marketing is ____________________________________________.
The best example of relationship marketing is _______________________________________________.
Communication test measures advertising impact on sales volume.
This is a government organization in the United States that protects the consumers from harming themselves against ad fallacies.
Cause Marketing links the service and product of a company to a social cause or issue.
These are the directions on the forms of the execution. These provided limits to what is acceptable.
Post test is done before the campaign is sent to specific media.
This is predicted to be the next big thing in advertising.
____________is a commercial advertising that is sent through e-mail.
This test measures ability to communicate of the ad message.
Telling the buyers to not buy anything is doing counter-intuitive to encourage the audience to read through.
This is what the advertisers would like the target audience to state after having been exposed to the communication.
Word of Mouth is the impression that you left on people after a first-hand experience.
The laboratory test is similar in conducting survey.
The ancient _______________ used to carve public notices among the cave walls.
The historical test can reveal how far an implemented advertisement was effective in increasing ROI of the client.
Jun has a degree in Psychology. He is the one who handles the benefits and salaries of the advertising people. He also conducts the initial interview with the applicants. His job in the agency is in the _______.
Television is the oldest form of electronic media.
This marketing segmentation deals with firm's strategy and goal.
______________ funds may be provided by a manufacturer whose products the retailer sells.
In this marketing strategy, this is when you can use print, media, or on-line. This is one of the most well-known marketing.
What is a specialized advertisement?
An ad contains __________ or hidden message that it wants to imply unconsciously to its audience.
It is important for the advertisers to disclose the reality of the product because ____________________.
This is to provide either periodic or continuous in-market research monitoring a brand's performance.
In this test, the consumers are asked to view and listen to a portfolio of advertisements.
Mina is a call center agent who works 9 hours from Monday-Saturday. Occasionally, she had to render extra hours if there are many customers. She is looking for an energy drinks that can revitalize and strengthen her immune system. Gadarvon is perfect for her lifestyle. Mina is a possible _____________.
This is created in America by William Caxton in 1472 through a handbill that sells prayer books.
The AdBoard in the Philippines has the power to ______________________.
The best advertising approach for lingerie is __________________________________________.
__________ is endorsing a product or service based on a first-hand experience.
The best advertising approach for potato junk food is __________________________________________.
This is conducted to assess the impact of advertisement on sales.
This is the self- regulatory organization that handles the evaluation and censorship of ads in the Philippines.
An ad is a form of ____________.
Organization skill is the ability of the account manager to persuade the client to agree in the presented creative brief.
The historical ad aired for 10 minutes.
This happened in the least unexpected moment, while you are doing your laundry, reading books, chatting to your friends and many more.
This is the imagery regarding the product or service like love, peace, or beauty.
A _______________ is when the audience remembers the product or service came from a specific brand.
This can be in form of flyers, brochures, direct mail, and big board.
This enhanced existing relationships with customers and improves customer's loyalty.
Company's Current Rank in Twitter
The amount of contents and message that the audience can recall dictates the effectiveness of advertisement.
These are the different techniques used in insuring the success of an advertisement.
A simple ______________ is the page with the audio on one side and the video on the other.
There are some ads that are created for free or seemed to appear free but behind it, is a ____________ who wants to influence others through the ads.
These are facts and perceptions that make the promise believable.
In China, the first form of advertisement was by playing flute to ____________.
In creative process, this is the first phase and the hardest.
This involves exposing the ad or version of the ad concept to a group of 8-12 respondents.
The financial analyst is meticulous and good with numbers.
To add value to your radio campaign, you may want to sponsor a radio station event as part of your advertising.
This assumes that age groups vary in needs, which is likely in this market.
The sketch is when the idea rendered in the medium for sale, display, or reproduction.
Company's Package Deals
This is a positive review of the person who had used the product.
The account director works under the account services.
Citing a particular history is an example of ____________ style in copywriting.
The ______________ in the commercial is like the headline in a print ad.
The company looked for a credible endorser to promote its product because it makes the ad _____________.
________________ has obligation to exercise the highest personal ethics in the creation and dissemination of commercial information to consumers.
__________ is using a friendly tone as style in writing a copy.
These are mundane and tedious work and it is easy to procrastinate.
Radio is the most expensive advertising medium.
These are emotional guidelines that help select vocabulary and style of presentation.
What is a word-of-mouth?
An infomercial is different from TV commercial because _______________________.
Executive Profile of the Newly Assigned Marketing Director
This refers to the output of copywriters.
The best advertising approach for beauty product is __________________________________________.
This is a single research study conducted by a research company with its result distributed to multiple companies.
Picture agencies may use watermarked photos for the creative brief.
I remember that the old advertisement of Coca-Cola is ______________________.
He created bill boards for circus.
What is Internet Marketing?
The driving impulse is to get whatever is going on in our heads down into what you intended to create.
Radio stations allow businesses to sponsor certain ________ such as news, traffic, or weather.
A Software that Explain the additional Features of the Product
He is part of the production team.
I think the foremost objective of any advertising regulatory bodies is __________________________.
Tracking studies is used to provide either __________ or continuous in-market research monitoring a brand's performance, including brand awareness, brand preference, product usage, and attitudes.
He prepared the creative briefs.
Word of mouth is the best kind of advertisement because _______________________________________________.
An example of effective print advertisement is __________________________________________.
An example of E-mail advertisement is ___________________________________________.
The best advertising approach for private resort is __________________________________________.
This is the manner in which an advertising appeal is carried out or presented.
A Product Review from an Invited Blogger
This is done to measure the retention value of ad message.
The typographer is part of the production team.
The media buyer is friendly and expected to know a wide range of people.
PPT's of a Company's New Product Lines
This explains how your product or service is different from competitors and how you want the target audience to think about your brand in comparison with other brands.
Key measures and consumers behaviors are factors to consider under step 2 or creating market segment.
According to _____________, advertising consists of all activities involved in presenting to a group a non-personal, oral or visual, openly sponsored identified message regarding a product, service, or idea. It is disseminated through one or more media and paid by an identified sponsor.
Less is defiitely more when it comes to radio scripts.
An example of print paid commercial for candy is ___________________________________________.
Diversity Marketing deals with the audience by customizing and integrating different marketing strategies.
The creation of contemporary advertising agency is important because ____________________.
Making the audience curious is by creating a jigsaw that is linked directly to the product that is being advertised.
This was an endorsement for Bulova clock.
What is cause marketing?
In creating _____________under the marketing kit, create a package for high-end clients.
1n 18th century, there were a boom of ads in weekly newspaper which resulted in _____________.
This is good for eliminating advertisements that performed poorly.
This must share a common objective of truth and high ethical standards in serving the public.
This test implies testing impact of advertising message after it is published.
This test involves correlating the past sales to the past advertising expenditures using advance statistical techniques.
Television media does not give the audience visuals, just sound.
A clear ______________ motivates the listener to act.
Today, the ad is focused on _____________ and brand awareness.
A great ad allows you to deliver a message to a ______________.
In experimental test, it involves knowing consumer's views about the product or service.
After exposing to portfolio test, the target market are given as much time as they need to rate each showcase.
Layout is the idea that is created in such a way as to closely mimic the
History of the Company's VIP Clients
__________ is a style in copywriting that used old words for recall.
The best advertising approach for minivan is __________________________________________.
This section handles the complaints forwarded by Advertising Standards Council of India.
This is the phase in which the idea you've been putting together sees the light of the day.
It is important that the advertising agency presents its objectives for the product to ____________________.
Advertisers should treat ________________ fairly based on the nature of the audience to whom the ads are directed and the nature of the product or service is advertised.
The objective of this regulatory body from India is to make sure that the ad created is not offensive, not hazardous to society, fair with competitors, and truthful.
This is managed by board of governors and 16 members.
In market segmentation, the last step is defining the target market.
Some of the TV commercials that were banned by the advertising regulatory bodies is _________________
This is a continuous measurement test.
The expansion of 400 million users of Internet had paved way to the first ________ in Usenet.
This is a short-term decision about specific, tangible tasks related to advertising method.
The account manager is expected to wear rugged and comfortable clothes when there is a meeting with client.
What is a transactional marketing?
There are three market segments.
This is a short slogan, verse, or tune designed to be easily remembered, especially used in advertising.
It is during this phase that your conscious and subconscious minds are working on the idea, making new connections, separating out unnecessary ideas and grabbing for another ideas.
An advertisement can be an investment for company if it _______________________.
I notice that the Pond's print ad today _________________.
The advertising's sales effect is difficult to test because sales are influences by many factors besides advertising.
This deals with physical forms of advertisement.
______________ is a kind of ad that is direct and informative.
This is determining the effectiveness of a recent campaign or advertisement.
A single idea that explains why the target audience should take the action you desire.
Even a ____________________ can be beneficial to potential clients.
This is the ultimate aim of all marketing effort.
In direct rating test, the consumers are exposed in various criteria to rate the advertisement.
An advertisement can boost the sale of the product if it successfully creates _________________.
This is the first phase and the hardest.
Determining the homogenous and heterogeneous groups are the details to check under the selection of target market.
These are segment size measures, segment growth rate, and proportion of the overall market.
This segment is relatively broad and should be individually substantial
In 1842, Sears, Roebuck & Co. tried the __________.
Commercial space is the available air time in the radio or television that the media buyer had to purchase so they can place their ads.
This is the potential customer of the product or user of the service.
This is exposing the ad or version of the ad concept to a group of 8-12 respondents.
It's when you starts to evaluate the idea and determine whether it is good or bad.
This is conducted for a specific client to address the client's needs.
In computer layout, the graphic or font is done on tracing paper laid over other media to see how it would eventually appear after the finish was rendered.
__________ is an indirect idea that you want the consumer to feel towards your product or service.
For a minimal investment, advertisers can add value to their on-air radio campaign by also advertising on the station's website.
I can describe that the most popular print ad of Globe is ______________________.
The size of the program's audience can matter based on its ________________.
Advertising should clearly distinguish ________________ from actual news.
An advertisement is a form of complex message because ________________________.
This phase is the one in which the idea you've been putting together sees the light of the day.
He reinvented the contemporary advertising agency.
I think the latest jingle of Absolute Water by Judy Ann Santos and her daughter is ____________________.
In this test, the consumers are asked to rate alternative advertisements.
The best advertising approach for red wine is __________________________________________.
Ad avoid a long term commitment, thus it forms a _____________________to its product or service that is being advertised.
This is a voluntary and self-regulatory association.
An ad connects the ____________ to the people who will need the product.
An example of social media advertisement is ___________________________________________.
Pretesting is also known as ______________.
This test involves measuring clarity, content, believability, and action ability of the message.
Time slot is the rental fee that the media buyer had to pay so they can set up a bill board in a specific place.
It is the idea that advertisers select for communicating the strategic message in a creative way.
This is the impression that you left on people after a first-hand experience.
This is done to understand the customers better so that the ad agency can create a campaign that will appeal to them.
Most radio stations have _____________________or broadcast their programming online.
This creates the Consumer Complaints Council (CCC) who handles complaints received by Advertising Standards Council of India (ACSI).F
This is the message that advertisers give to solve a communication related problem.
Sears, Roebuck & Co. sent thousands of post cards to anonymous houses. This is considered the first ___________ in history.
This directs all types of communication in the advertising campaign.
In TV commercial, with only 30 seconds to work with, the advertisers must get to the point with the first sentence.
The three most notable endorsers of Palmolive shampoo are ________________, ________________, and _________________.
This is a self regulatory organization that regulates the content of advertisements, sales, promotions, and direct marketing.
Internet Marketing is also known as Cloud Advertising.
Gerald is an animator. He is hired by Look-out Agency to develop the new mascot for Bebe Dolls. Daniel is a ___________ artist.
This refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
__________ is conveying the message through jingle.
The copy is the model or replica built full-size before the actual advertisement or campaign.
This is employing sensible measure of memorability of advertisement.
This is conducted in a controlled environment in a limited scale.
These are television and radio commercials.
This type of marketing segment is similar in group.
Most of the times, the company creates an ad that tells the target market what they want to hear or see. This is called _____________.
The best advertising approach for chocolate is __________________________________________.
Federal Trade Commission for United States (FTC) collects complaints about companies, business practices, and identity theft.
This is copywriting style by giving a practice advice.
The media test involves measuring the clarity of the advertisement's message.
The target audience is when the possible target market is not aware that he is being subjected to an advertisement.
A self-regulatory board is different from a government regulatory bodies because __________________.
A _________________ is a repetitive song created to endorse a specific product.
Marketing expertise deals with main consumer needs and measurement of level of loyalty.
An __________________ is a message that introduced a product or service to a specific audience.
_____________ is when someone give a positive review to a product or based on his own experience.
A great ad can turn a simple product to a _______________ sale.
Some undercover advertisements are _______________________________________________.
Using psychology is tapping to the audience's emotion.
What is a diversity marketing?
An advertisement of coffee with no sugar is a copywriting style called "using without".
Mrs. Reyes handles the dissemination of advertising materials among the different departments in the agency. She makes sure that each department is doing its job based on the approved timeframe. She is the ____________ coordinator.
In 1926, John Caples became the leading expert in ___________.
In this process, each market segment should respond better to a distinct marketing mix, rather than a generic offering.
A laboratory test has a limited scaled because of its controlled environment.
Danilo is part of the creative department. All the people in this department reports to him and his monthly salary is 60,000 pesos (exclusive of other benefits and bonuses). Since Danilo represents the entire creative department, he is the ___________.
Underline or _____________ which word you want to emphasized.
A Testimonial from the Target Market
An example of guarantees as copywriting style is by giving another box of pizza if the delivery is late.
In writing a radio commercial, write for ____________, not viewers.
One of the celebrated endorsers of cigarette is Hope man, who is most loved and hated during that time.
This type of advertisement sold lots of houses in San Diego.
This is when the respondent is instructed to project himself into the situation and then verbalize the thoughts.
__________ is getting a figurative word, object, or animal to represents the idea behind the product or service.
This is the time or any part of the time when a radio or television station is on the air.
The I.T. people make sure that the agency had a fast and reliable Internet service.
Writing one's copy on the record is an ad that tells something based on someone's way of speaking.
Under this type are geographic spread, demographic description, and psychographic description.
This is a document containing prices and descriptions for the various ad placement options available from a media outlet.
_______________ is a Latin word that means "to turn toward".
In TV ad, there is a need to repeat the idea in the lead sentence and since the commercial is urging people to show up at a store, do not forget to give the location, time, and other pertinent details.
In creative strategy, this is the purpose for making the communication.
The ad is the message that the advertisement is trying to say.
This is what you like the target audience to state after having been exposed to the communication.
Advertising can be delivered either by media or ________________.
Around 1950, a simple _____________ can change a human's perception.
This is the extent to which the consumers actually behave differently as a consequence of ad exposure.
This is a complicated message to sell a product.
He founded the first advertising agency in 1842.
Juliana negotiates accounts and contracts to potential clients. She manages the portfolios of assigned customers and develops new businesses from existing clients. Juliet is the _____________.
These are endorsing a product or service based on a first-hand experience.
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