Internet Marketing and Entrepreneurship

The purpose of this control is to measure the profitability of their various products, territories, customer groups, trade channels and other sizes.

• Annual-Plan Control
• Profitability Control
• Efficiency Control
• Strategic-Plan Control

This is required to be made on the basis of careful analysis and review.

• Brand Analysis
• Marketing Analysis
• Product Analysis
• Review analysis

This is said to be a more serious restriction than a tariff because the firm has less flexibility in responding to it.

• Import Tariff
• Export Tariff
• Import Quota
• Export Quota

This includes In-depth interviews, Surveys, Focus groups, Social media monitoring.

• Market Data
• Primary Data
• Secondary Data
• Research Data

SEO stands for _________________

• Seeking Engaged Ornate
• Search Engine Orbital
• Seamless Established Orbit
• None of the above
• Search Engine Optimization

This means the objective statement would emphasize the satisfaction of a customer need.

• Physical Term
• Subjective Term
• Objective Term
• Layman’s Term

This refers to the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.

• Information Research
• Operations Research
• Marketing Research
• Strategic Research

SEM starns for ___________________

• Search Engine Marketing
• All of the Above
• Search Engine Maternate
• Search Engine Matriculate

It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.

• SOCIAL MEDIA MARKETING

This category includes a wide variety of data on factors like size of the population, national income and principle sources, political and law regulations etc.

• Rules and regulation
• Structure of the competition
• Size and Trend of the market
• Political profile of the country

This means a new product is defined as one that is new to the host country, but not new to the international market.

• Extension of Domestic Line
• Introducing a New Product to a Host Country
• Introducing Additional Products to the international Line
• Adoption and Diffusion of New Products

They set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service

• All of the above
• Marketers
• Business Managers
• Team Leaders
• Content developers

This may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.

• Search Engine Optimization
• Social Network Marketing
• All of the above
• Digital Marketing Strategies
• Internet Marketing

This consists of a manufacturer selling directly to the final customer.

• Two-level channel
• Chain Management
• One-level channel
• Zero-level channel

This is a great tool for showing you how people are interacting with your site in a much more visual way.

• HOTJAR

In the past, marketing involved traveling salesmen, while in modern times, marketing is more likely to involve television, the internet, and other forms of media promotions.

• True
• False

This involves the placement of paid content that replicates the look, feel, and oftentimes, voice of a platform's existing content. It is most effective when used on digital platforms like websites, newsletters, and social media.

• NATIVE ADVERTISING

In this structure, the company’s activities are separated in two units. One domestic and the other is international.

• International Division Structure
• Matrix Structure
• Geographic Structure
• Product Structure

What is the first step in adoption and diffusion of new products

• Awareness
• Trial
• Knowledge
• Evaluation

Benefit of Social Media Marketing is that, companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.

• True
• False

Creating ________________ as a solution(s) to problems and or opportunities was another option. The key here was to find out wat the problems that companies were having

• software

In this factor, the number of repetitions needed to put across the brand’s message to consumer also determines the advertising budget.

• Stage in the product life-cycle
• Competition and clutter
• Advertising Frequency
• Market share and consumer base

Netflix, Spotify, Zipcar and even some newspapers like the New York Times are all examples of companies that charged a monthly fee or a _________________

• Subscription Model

__ is an affordable, easy to use website builder. It’s not a big hitter when it comes to design, but it certainly delivers on features.

• WEEBLY

It is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers.

• Display advertising
• All of the above
• Affiliate Marketing
• Email Marketing
• Search Engine Marketing

In the 2000's, the storage capacity of computer was still small enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.

• True
• False

This plans should be prepared for each individual promotion. Implementation planning must cover lead time and sell-in time.

• Lead plan and Sell plan
• Implementation and Control plans
• Advertising plan
• Promotion Plan

It is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

• None of the above
• Content Marketing
• Search Engine Optimization
• Search Engine Marketing
• Social Media Marketing

Also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites.

• SEO
• SEM
• All of the above
• SMM
• DIM

Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience.

• True
• False

Social Media Marketing can be used as a means of obtaining information about competitors and boost competitive advantage.

• True
• False

This structure assigns worldwide responsibility to product group executives at the line management levels. The firm is segregated along product lines ; each division is separate profit center with the division head directly accountable for profitability.

• International Division Structure
• Geographic Structure
• Product Structure
• Matrix Structure

This refers to the financial side of international trade

• International Payment System
• Exchange Rate
• Control Tax.
• World Bank

This is said to be a key factor that must be taken into account before an export decides to enter a foreign market.

• Size and Trend of the market
• Rules and regulation
• Structure of the competition
• Political profile of the country

Positioning and development of new product, test, and launch are part the marketing development strategies

• True
• False

This stage is typically characterized by a strong growth in sales and profits and because the company can start to benefit from economies of scale in production.

• Growth Stage
• Maturity Stage
• Decline Stage
• Introduction Stage

In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.

• True
• False

It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

• Wifi
• All of the above
• LAN
• Internet
• Social Media

The objective of this classification aims to convince its audience of a certain belief that leads to action often buying products. Persuasive advertising uses various techniques to appeal to the logical, emotional and ethical sides of the decision-making process.

• Persuasive Advertising
• Reminder Advertising
• Informative Advertising

How many specific factors are to be consider in setting the advertising budget?

• 6
• 7
• 5
• 4

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

• True
• False

This refers to the International Development Association, created for the purpose of giving “soft” loans to the least developed countries, that is, long-term loans at very low interest rates.

• BSP
• Financial Considerations
• World Bank
• International Payment System

There are how many product design strategies?

• 3
• 2
• 5
• 4

This refers to means to increase the sales.

• Buying
• Sales
• Selling
• Promotion

This means producing a specialized product in another country in order to take advantage of the peculiar strengths of that country.

• Foreign Collaboration
• Product design strategy
• Product Objectives
• Nature of product

It is the process of grouping customers based on their similarities.

• Market segmentation
• Market projection
• None of the above
• Market pricing
• Target Marketing

It is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.

• IN-GAME ADVERTISING

All parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

• True
• False

This refers to the marketing management activity that involves handling the different streams employed by a company to sell its products or services.

• Marketing Intermediaries
• Channel Objectives
• Chain Management
• Alternative Channels

This seeks to determine whether an ad is communicating effectively. Also called copy testing, it can be done before an ad is put into media and after it is printed or broadcast.

• Advertising effectiveness
• Sales-effect research
• Communication-effect research
• Media Timing

This control implies a critical review of overall marketing effectiveness in relation to broad and long-term objectives and firm’s response to marketing environment.

• Efficiency Control
• Strategic-Plan Control
• Annual-Plan Control
• Profitability Control

Marketing has to be seen as the essential focus of all activities within an organization. It is the concept should lie at the heart of the organization, and the actions of directors, managers and employees should be guided by its philosophy.

• True
• False

In what step of marketing research implies that the researcher should have a clear concept and definition of the problem. The first step in the international marketing research process frequently incorporates a preliminary phase of assessing information needs and availability?

• Step 1
• Step 2
• Step 3
• Step 4

A __ name is your website’s unique address.

• DOMAIN

Research on the subject shows that foreign product design strategy varies with this international marketing decision

• Product Design Strategy
• Product Objectives
• Foreign Collaboration
• Nature of product

It is an online business model that uses content to educate and market products and/or services.

• Blogging

This refers to a group of people hired directly by a company to sell its products and service its accounts.

• Manufacturer’s Representative
• Sales Agent
• Retailer
• Sales Force

It deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc.

• Email Marketing
• Search Engine Marketing
• Display Marketing
• Affiliate Marketing
• Social Media Marketing

Businesses often rely on individuals portraying their products in a positive light on social media, and may adapt their marketing strategy to target people with large social media followings in order to generate such comments.

• True
• False

Changing of channels according to time is called what?

• Channel Chain
• Channel Management
• Channel Design
• Channel Dynamics

Parts of managing marketing efforts are: Organizing resources, implementation and control.

• True
• False

A variety of companies use this type of business model including Uber, Lyft, Airbnb, Instacart, Ola, and many more. This model focuses on the specific needs of the customers and providing it for them when they want the product/service

• On-Demand Model

This means adaption, and making appropriate changes in a product to match local perspectives.

• Standardization
• Industrialization
• Commercialization
• Customization

This refer to an intermediary who buys, takes title to and resells merchandise.

• Broker
• Merchant
• Distributor
• Seller

Marketing refers to channeling the gap between service and product providers to service and product seekers or also known as _________________________

• way of enduring wants
• way of selling
• All of the above
• way of satisfying needs
• concept of production

It is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

• Digital Marketing
• Social Marketing
• Internet Marketing
• Connected Marketing
• All of the above

This refers to the time necessary to prepare the program prior to launching.

• Lead Time
• Advertising Time
• Promo Time
• Selling Time

It consist of the following:

• Management process
• Marketing Management Process
• All of the above
• Selling Process
• Pricing Management Process

This includes government Statistics, Industry associations, Trade publications, Company websites.

• Secondary Data
• Market Data
• Research Data
• Primary Data

This provides information about the features of a new product or service in order to initiate the decision-making process of consumers.

• Reminder Advertising
• Informative Advertising
• Persuasive Advertising

This occurs when a single firm uses two or more marketing channels to reach one or more customer segments

• Wholesaler-sponsored system
• Horizontal Marketing System
• Multichannel marketing systems
• Vertical Marketing Systems

This activity refers to Sponsoring various efforts to publicize specific products.

• Counselling
• Lobbying
• Press Relations
• Product Publicity

This activity refers to promoting understanding of the organization with internal and external communications.

• Product Publicity
• Counselling
• Corporate Communication
• Press Relations

In this problem, the advertiser must decide how to schedule the advertising in relation to seasonal and business-cycle trends.

• Advertising
• Macroscheduling
• Franchising
• Microscheduling

This refers to the one of the major tasks of PR professionals is to find or create favorable updates about the company, its products and its people.

• News
• Events
• Publications
• Speeches

This refers to a public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project.

• Primary Data
• Secondary Data
• Market Data
• Research Data

Market segmentation allows a company to understand the different behavioral patterns and decision-making processes of different groups of consumers.

• True
• False

It is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections

• SOCIAL NETWORKING SERVICE

Example of this tools are coupons, Cash refund offers (rebates), Price packs (cents-off deals), Premiums (gifts), Prizes (contests, sweepstakes, games), Patronage awards, Free Trials, Product warranties, The-in promotions, Cross-Promotions, Point-of-Purchase (POP) displays and demonstrations and Samples.

• Business and Sales Promotion tools
• Foreign advertising tools.
• Trade-Promotion tools
• Consumer-Promotion tools

According to this concept, many products go through a trade cycle wherein one nation is initially an exporter, then loses its export markets, and finally may become an importer of the product.

• Introduction Stage Cycle
• Marketing Cycle
• Product-Life Cycle
• Maturity stage Cycle

It is a market strategy that involves using content as a means to attract customers to a brand or product. Requires extensive research into the behaviors, interests, and habits of the brand's target market.

• INBOUND MARKETING

The purpose of this control is to ensure that the company achieves the sales, profits, and other goals established in its annual plan.

• Efficiency Control
• Strategic-Plan Control
• Annual-Plan Control
• Profitability Control

It is defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."

• Production
• All of the above
• Marketing
• Sales
• Pricing

This structure offers greater flexibility than the single-line-of-command structures already discussed and reconciles this flexibility with coordination and economies of scale to the strength of large organizations.

• Matrix Structure
• International Division Structure
• Geographic Structure
• Product Structure

The Internet carries an extensive range of __________________________

• digital services
• Library
• All of the above
• Information resources
• Online Applications

This means that foreign exchange is scarce and that the government is rationing it out according to its own priorities.

• Financial Control
• World Exchange
• Exchange Control
• Exchange Rate Control

It consisted of having an expertise in one or more area(s) and provided clients with mentorship, leadership, and career advice.

• Coaching

This refers a tax on products imported from other countries.

• Quota
• Tariffs
• Control Tax
• Exchange Tax

This model was a combination of being both premium and free. Online startups used this model in a variety of industries.

• Freemium Model

This problem calls for allocating, advertising expenditures within a short period to obtain the maximum impact.

• Microscheduling
• Advertising
• Franchising
• Macroscheduling

According to Jaworski and Kohli, (1993), this concept requires organizations to be committed to a market/customer orientation that all parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

• Modern marketing
• Old-school marketing
• Contemporary marketing
• none of the above
• Optional Marketing

In this stage, the attitude of the customer regarding the products is important.

• Trial
• Evaluation
• Awareness
• Knowledge

It is all activities required to close the deal. Shipping and customer satisfaction would be included

• Sales
• Marketing
• Distribution
• Pricing

This comprises the producer, wholesalers and retailers acting as a unified system.

• Franchise Organizations
• Vertical Marketing Systems
• Multichannel Marketing Systems
• Horizontal Marketing Systems

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.

• VIDEO ADVERTISING

An interactive map to help your customers find you.

• MAPTIVE

It is an approach to marketing that focuses on gaining and retaining customers through offering helpful content to customers that improves the buying experience and creates brand awareness.

• CONTENT MARKETING

This refers to means to charge the price and hand-over the product and service.

• Buying
• Selling
• Promotion
• Sales

This control, particularly, concerns with measuring spending efficiency. The ways to improve efficiency of various marketing entities like sales force, advertising, distribution, sales promotion and so forth.

• Strategic-Plan Control
• Efficiency Control
• Profitability Control
• Annual-Plan Control

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.

• True
• False

The disadvantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them.

• True
• False

They paid content providers and technology companies to place advertising in front of the end consumer.

• Advertisers

This techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

• None of the above
• SNM
• SEM
• MIT
• SEO

This major tools in Marketing Public Relations rely extensively on communication materials to reach and influence their target markets. These includes annual reports, brochures, articles, audiovisual materials and company newsletters and magazines.

• Events
• Publications
• News
• Speeches

In this stage, the customer develops enough interest in the product and starts searching information about it.

• Trial
• Knowledge
• Evaluation
• Awareness

A content created and paid for by a brand to promote a specific product or service.

• SPONSORED CONTENT

When you've chosen your website builder, it’s time to pick your __.

• PRICE PLAN
• (NOT SURE)

This refers to a new information collected specifically for your purposes. Methods of primary data collection vary based upon the goals of the research, as well as the type and depth of information being sought.

• Market Data
• Secondary Data
• Research Data
• Primary Data

It was about assisting a company or potential entrepreneur with an area(s) of expertise.

• Consulting

In this stage, small companies typically appoint a sales manager, who manages a sales force and also does some selling. When the company needs marketing research or advertising, the marketing manager hires help from the outside.

• Sales Department
• Separate Marketing Department
• Modern Marketing Department
• Simple Sales Department

A partnership with the online entrepreneur that published content and the retailer who had the affiliate program.

• Affiliate Marketing

What was the first internet that was made by the US government?

• None of the above
• INTRANET
• ARPANET
• SUPRANET

This refers to the link between producers and customers. Basically, an international marketer distributes either directly or indirectly.

• Broker
• Sales Force
• Supply chain
• Distribution Channel

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of different digital and online mechanisms.

• True
• False

Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal.

• True
• False

This problem in distribution channels are magnified in less developed countries in the world which are far larger in size such as China, India, Brazil and South Africa.

• Franchise distribution channels
• Inefficiency
• Geographical Diversity
• Lack of Market Research Information

The interconnection of regional academic networks in the 1980s marks the beginning of the transition to the modern Internet.

• True
• False

These are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.

• Youtube Channels
• Digital Marketing Channels
• Social Media Channels
• Social Media Platforms
• None of the above

This is also defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.

• Communication
• Advertising
• Pricing
• Involvement

Transforming strategy into programs, managing Product Lines, Brands, and Packaging and managing Service Businesses and Ancillary Services are part of Implementing marketing programs.

• True
• False

In this structure, this offers greater flexibility than the single-line-of-command structures already discussed and reconciles this flexibility with coordination and economies of scale to the strength of large organizations.

• Matrix Structure
• Product Structure
• International Division Structure
• Geographic Structure

This refers to a market research conducted either simultaneously or sequentially to facilitate marketing decisions in more than one country.

• International Marketing Research
• Socio-economic research
• Advertising Research
• Product Research

This consists of a diverse collection of incentive tools, mostly short term., designed to stimulate quicker and/or greater purchase of particular product/services by consumers or the trade.

• Product Idea
• Public Relations
• Sales Promotion
• Advertising

In comparison to other forms of digital marketing, this is considered cheap ; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers

• Social Media Marketing
• Display Advetising
• None of the above
• Email Marketing
• Search Engine Marketing

This factors defines that a higher advertising budget may be set aside when the target market is interested in advertising information and do not mind being bombarded with ads.

• Advertising Frequency
• Market share and consumer base
• Competition and Clutter
• Market Characteristics

In this stage, the continued growth of the company will warrant additional investment in marketing research, new product development, advertising and sales promotion and customer service.

• Simple Sales Department
• Separate Marketing Department
• Modern Marketing Department
• Sales Department

It is said that the principal source of information is the _________________ of the trading nations.

• Income Statements
• Balance of payments statements
• Operations Statements
• Financial Statements

It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

• SEARCH ENGINE MARKETING

In this stage the market for a product will start to shrink.

• Decline Stage
• Marketing Cycle
• Product-Life Cycle
• Maturity stage Cycle

One of the advantage of content marketing is that, it allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.

• True
• False

In this step, the company has to choose on the different major media types like Newspaper, Television, Direct Mail, Radio and Magazine, Social media and consider different factors such as product, message and cost.

• Selecting specific media vehicle
• Choosing among major media types
• Deciding on media planning
• Deciding on Geographical Media Allocation

What is the third phase of international marketing research?

• Information for International market entry
• Information for local market
• Information for local rationalization
• Information for global rationalization

It was like running an affiliate store and the drop shipper acted as the mediator without ever touching the product.

• Drop shipping

This is the term used to refer to government regulations bearing on foreign trade.

• Commercial Policy
• Quotas
• Financial Considerations
• Tariffs

This marketing channel terminology is an intermediary who assists in the distribution process but neither takes title to goods nor negotiates purchases or sales.

• Merchant
• Retailer
• Facilitator
• Broker