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Provides comprehensive knowledge and skills to effectively manage retail operations, including merchandising, and sales strategies, for successful retail.
Stores that primarily offered single functionality, largely due to the difficulty integrating with other systems.
The price is charged differently for customers from different customer segments.
What is the latest edition to the list of retail formats available in Philippines?
A prototype stores with anywhere between a 20 percent and 50 percent reduction in square footage.
Wal-Mart’s worldwide competitors
its origin in France meaning fashion clothing.
It refers to where the product or service is sold: online, type of store, location of store, time taken and the mode of transport to reach the retail place
This includes internal stakeholders such as customers, sales staff, management staff, and external stakeholders such as suppliers and supply chain management force.
He started Wal-mart
__ displays are Ads placed near the merchandise to promote the sale where the customer makes buying decision.
The retailer sets goals and then uses its strategy to attain them.
This measure is used to track total number of customer traffic per unit time. It is then applied to schedule hours and determine staff strength.
__________ uses large plasma or LED screens.
What retailing activity whereby suppliers make agreements with one or a few retailers to be the only ones in specified geographic areas to carry certain brands or products?
What stores is characterized of 3,000 to 5,000 square feet?
What is the activity of developing floor plans and three-dimensional displays in order to engage customers and boost sales.
Many goods and services have been modified because of retailer feedback.
Manufacturers and wholesalers are informed by their sales representative about sales forecasts, delivery delays, customer complaints, defective items, inventory turnover, and more.
__ refers to the identification, satisfaction, and management of customers’ stated and unstated needs and demands by the retailer for mutual benefit.
What retailing concept is when the retailer offers good value to customers, whether it be or discount?
This refers to getting new customers
Suppliers make agreements with one or a few retailers to be the only ones in specified geographic areas to carry certain brands or products
What type of location relates to single, free-standing outlets that are isolated from other retailers?
What company opened a pop up store for its website Piper lime in New York?
an innovative marketing concept, where in retailers pop up announced at unique locations away from traditional markets and disappear at the same pace within a few days.
Low sales-low profit margins products. Put them at the top or bottom of shelves.
__ is a promotional price technique where Buy one get one free or Get 3 pay for 1 are used.
costs include varying costs of raw material and costs depending upon volume of production
a combination of supermarket and discount store with an average size of 17,400 m2
Price is reduced to compete with other similar products to allow more customer penetration.
Also known as big-box retailing.
__ displays are Ads placed near the checkout or billing counters to promote on-the-fly purchase that the customer makes at the last minute.
It basically involves all functions of the value chain, meaning that cost efficiencies are expected of the company’s suppliers, its employees and executives.
__________ marketing is the range of activities the _________ does to create awareness about the products or services among customers for selling.
This refers to modifying products or services to meet customers’ requirements.
The price charged is high if there is high demand for the product and low if the demand is low.
Match the given descriptions of the 7Ps of Retail Marketing accordingly.
What enables the retailer to reach out to a large number of people and create awareness among them about the product’s availability.
_____ refers to the ongoing commitment to pass on even more savings to customers by lowering the every-day-low-prices whenever possible,
What are the Ads placed near the merchandise to promote the sale where the customer makes buying decision.
An Analysis techniques aimed at grouping data cases or variables together for segmenting a portfolio of stores into similar groups
These are models used to forecast store performance based on the simultaneous consideration of such factors as store size, store image, distance, population and distribution.
What retailing activity is whereby suppliers sell through a moderate number of retailers?
Major brands such as Wal-mart, eBay, and Amazon are considered ________?
The __ are designed in way to use the space efficiently.
key retail brand stores
Customer buying __ is an important point of consideration while designing store layout.
What retailing activity is whereby suppliers sell through as many retailers as possible?
The retailer charges the price depending on where the customer is located.
The store interior is the area where customers actually look for products and make purchases.
The retailer keeps track of the number of transactions per hour, which helps in determining store hours and staff scheduling.
Match the following descriptions of the prominent phases of CRM accordingly.
containing the US-based warehouse clubs
It refers to the cost of product or service for different customer segments by considering various price affecting factors
What retail marketing mix is the range of activities involved in manufacturing and delivering the product or service to the customer.
The retail company may set the price as close as the giant competitor in the market
__ is a promotional price technique where retailer brings down the prices for wide range of products in the store
A product is priced at low cost if it is lacking some feature than the competitor’s product.
These are retail locations that have been architecturally planned to provide a unified theme for a number of outlets.
What is the communication strategy designed to act directly as an inducement, as added value, or as incentive for the product to the customer.
The retailer integrates all plans and activities to maximize efficiency.
For small suppliers, retailers can provide assistance by transporting, storing, marking, advertising, and pre-paying for products. Small retailers may need the same type of help from their suppliers
Presenting the products or offering services in a well-organized and attractive manner, keeping an aesthetic sense in presentation to elevate customers’ shopping experience.
The geographic area that contains the customers of a particular site or region for a company or a group of companies for specific goods or services.
A retail store comprise mainly upmarket clothing shops and boutiques carrying high quality and price fashion merchandise
What are the Ads placed near the checkout or billing counters to promote on-the-fly purchase that the customer makes at the last minute.
Whose job is communicating both with customers and with manufacturers and wholesalers?
An analysis of grouping together a range of variables that can be used to predict site profitability
the last stage in a channel of distribution
What basic types of shopping centers consist of a purpose built cluster of free-standing retail outlets?
This refers to providing customers the product or service with the added value.
__ is a promotional price technique where irrespective of how luxurious the product is, retailer offers steep discount.
It opens the way for messaging that can be targeted using the customers’ preferences and thus adds value to retailers.
Cost which is both fixed and variable costs of manufacturing the product
__ involves displaying products or services aesthetically using various objects, colors, shapes, materials, designs, and styles to attract the customers.
This refers to communicating with existing and prospective customers
The quality and range of variants of the product or service.
Pricing is done to convey quality of the product
Layout used in malls and departmental stores.
Who is usually selling through retailers not owned by manufacturers?
What is the display reminders to increase task compliance, announce sales incentives, and provide communication from corporate headquarters?
What retailing activity is when Suppliers have higher sales than in exclusive distribution, and retailers carry some competing brands?
What is the combination of marketing activities that the retailers carry out to meet the target market’s requirements in the best possible way?
Print media such as newspaper, brochures, handbills, product catalogues is an example of what retail marketing?
What is the marketing activity which all of the businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer?
charging a product at a high price that the customer is willing to pay and then it decreases gradually with time
The first guideline refers essentially to the company’s desired way of treating human beings and it shows that employees are highly valued.
This refers to keeping the loyal customers
the term for businesses and people involved in the physical movement and transfer of ownership of goods and services from producer to consumer.
_________ are used to forecast or survey and map such store trading areas?
This area outside the store is as much important as the interior of the store. It communicates with the customer on who the retailer is and what it stands for.
What kind of unplanned shopping are is found in larger cities and main street or high street locations in smaller cities?
_______ is an innovative marketing concept, where in retailers pop up announced at unique locations away from traditional markets and disappear at the same pace within a few day
The result gives the value of the average sales and net return, which is used to study sales trends over time.
includes all the elements in a retail offering that encourage or inhibit consumers during their contact with a retailer
These displays at the end of the aisles can be used to display promotional offers.
A pictorial diagram that depicts how and where to place specific retail products on shelves or displays in order to increase customer purchases.
What retail marketing helps the activity conversion to sales.
What promotional pricing where irrespective of how luxurious the product is, retailer offers steep discount
What retailing concept is when the retailer integrates all plans and activities to maximize efficiency?
These are retail locations with several outlets in close proximity to each other that have evolved over time.
Retailers conduct these for the customers who make frequent purchase by offering first access to new products, free coupons, or special discounted price on particular days.
the overall plan guiding a retail firm
The retailer charges price depending upon time, season or occasions
factors that influence retail prices includes manufacturing costs and the predetermined objectives
It states that by cutting prices, sales can be boosted to a point where far more can be earned than from selling items at higher prices
What is the range of activities the retailer does to create awareness about the products or services among customers for selling?
The mark-ups are calculated as a percentage of the selling price and not as a percentage of the cost price.
it refers to constantly lowering costs and prices in accordance with the company’s credo of every-day-low-prices, which is analyzed below in greater depth
Smart phones are used in ___________?
What are these retail store that sites are developed deliberately and usually have some large, key retail brand stores (“anchor stores”) and a number of smaller retailers to add diversity and special interest?
__ is the communication strategy designed to act directly as an inducement, as added value, or as incentive for the product to the customer.
What retailling concept is when the retailer offers good value to customers, whether it be upscale or discount?
first step in retail strategic planning
The first SAM-S CLUB opened its doors in ______
Free-standing outlets that are isolated from other retailers
The retail company determines the level of sales needed to cover all the relevant fixed and variable costs
_______ usually contain “bakeries, delis, and convenience shops such as portrait studios, photo labs, dry cleaners, optical shops, and hair salons.
What type of retail store can be positioned on roads or near other retailers or shopping centers?
What includes internal stakeholders such as customers, sales staff, management staff, and external stakeholders such as suppliers and supply chain management force?
What stores contain manufacturers’ and retailers’ outlet stores or off-price retailers?
What includes all the elements in a retail offering that encourage or inhibit consumers during their contact with a retailer?
Both internal and external factors matter when it comes to store design
Basic types of shopping centers.
It is a small specialty store that offers huge variety in a specific product category and that too at low prices
Retail marketing consists of _________________, sales promotion, advertising, and marketing mix.
This law establishes a point of indifference between two towns in order to determine the catchment area of each town.
What are retail locations that have been architecturally planned to provide a unified theme for a number of outlets?
What type of cost is rent expense?
stores that are located in downtown areas and dense business submarkets?
What kind of unplanned shopping area is found in traditional “downtown” areas in cities/towns?
locations along a street or motorway
________ is one example of category killer?
In __________, customers can now make payments, order online over their phone, check inventories, and get product information?
High sales-low profit margins products. These products need to be displayed close to impulse products.
offer an assortment of goods consisting of approximately 28,000 items, with a two-thirds non-food and a one-third food assortment.
Windows and doors cannot provide visual messages about merchandise on sale.
What are important support systems for location research and trading area analysis?
What retailing concept is when the retailer determines the attributes and needs of its customers and endeavours to satisfy these needs to the fullest?
It is characterized by an assortment which is non-food dominated and resembles that of a department store including toys, clothing, leisure and sporting goods, car components and furniture.
High profit margins-low sales products. Allocate quality space rather than quantity.
The company sets prices little above the manufacturing cost
The world’s largest retailer since 2002
The retail company sets prices in order to achieve a particular Return On Investment
the assortment from various sources, buy in large quantity, and sell in small amounts
The first guideline refers essentially to the company’s desired way of treating human beings and it shows that employees are highly valued
the contact between manufacturers, wholesalers, and the consumer
It is raising customers’ awareness about the product or service and driving customers to buy the products by offering tempting deals
The retailer offers good value to customers, whether it be upscale or discount.
includes an additional amount of the same product or another product for a limited time
_______ refers in whereby they seek to establish and maintain long-term bonds with customers, rather than act as if each sales transaction is a completely new encounter?
Initially the product is charged at a high price that the customer is willing to pay and then it decreases gradually with time.
offering additional product or service is combined with the main product, together with special price.
A retail store typically employ a unified theme carried by the retail outlets, their architectural design and their merchandise and can be anchored by restaurants or entertainment facilities.
The retailer determines the attributes and needs of its customers and endeavours to satisfy these needs to the fullest
What involves displaying products or services aesthetically using various objects, colors, shapes, materials, designs, and styles to attract the customers?
_______ range from 4,000 to 5,000 m2 in size, have about 80 to 100 employees and offer an assortment of goods consisting of approximately 28,000 items, with a two-thirds non-food and a one-third food assortment
What retail store combines shopping with entertainment and eating out?
_______ are generally located within a radius of three to seven miles of Supercenters, in order to supplement the existing food distribution network and provide added convenience
suppliers sell through a moderate number of retailers
Buying Power of Consumers is the sensitivity of the customer towards price variation and purchasing power of the customer contribute to setting price.
What marketing mix is the location where the product or service is sold: online, type of store, location of store, time taken and the mode of transport to reach the retail place.
suppliers sell through as many retailers as possible
Products exceeding sales and profit margins. Allocate large amount of quality space.
refers to the identifiable, but sometimes intangible, activities undertaken by a retailer in conjunction with the basic goods and services it sells.
It is one of the crucial challenges faced by today’s retail managers.
What refers to the identifiable, but sometimes intangible, activities undertaken by a retailer in conjunction with the basic goods and services it sells?
Layout mainly used in grocery stores.
What retailing concept is when the retailer offers good value to customers, whether it be upscale or discount?
What promotional pricing where retailer brings down the prices for wide range of products in the store?
What activity is based on the idea that good looks pay of?
What is identification, satisfaction, and management of customers’ stated and unstated needs and demands by the retailer for mutual benefit?
What do Retailers conduct for the customers who make frequent purchase by offering first access to new products, free coupons, or special discounted price on particular days?
__ refers to advertising on newspaper, brochures, handbills, product catalogues.
Layout that followed mainly in luxury retail or fashion stores.
The customers perceive prices like 99.99, 11.49 to be cheaper than 100.
An analysis used to predict category membership.
What is the retailing activity whereby a retailer sells to consumers through multiple retail formats?
What process is when Retailers collect an assortment from various sources, buy in large quantity, and sell in small amounts?
What kind of unplanned shopping area is usually found along a street or motorway?
______ is a large assortment of merchandise, in a sense ‘killing’ a particular category from other retailers?
it was developed and shared with suppliers at no cost on the basis of this consumer tracking software
What are enclosed, climate controlled and lighted shopping centers?
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