Entrepreneurial Management

Marketing research: firstly, your marketing research should be aligned with the overall company strategy. It should help the company reach its long-term goals.

• True
• False

It's crucial that you are aware of the new set of risks and opportunities presented to your company as well as your incoming and outgoing cash flow.

• True
• False

If your executive summary is more than three pages it will most likely not be read

• True: too much is not needed when writing an executive summary the readers will be bored
• False: More is always needed when writing an executive summary
• none of the above
• both of the above

Digital marketing: this has become the main channel through which companies market their products through electronic means.

• True
• False

What are the advantages of creating a business plan?

• Allows them to accomplish their desired task
• It allows the entrepreneur to focus on what they want to accomplish
• All of the above
• Allows the process they will take to do it become simple and easy

The target market describes the customer base you will be targeting.

• True
• False

Which part of the business plan should include the income statements of the company and balance sheets (cash flow)

• Financial Plan and Financial Projection
• Financial Projection
• Financial Plan
• Market Analysis

Includes financial highlights of marketing

• Location summary
• Company Description
• Product
• Cover page

Includes long and short term business goals

• Company description
• Services
• Products
• Financial Plan

Which part of the plan outlines the structure of the company, identifies the owner's of the company and their percentage, and lists board members?

• Organization
• Executive Summary
• Financial Plan
• Strategy/ Implementation

Business modes describe your products or services and and what will make them appealing to the target market.

• True
• False

What part of the plan focuses on what you are selling and the benefits that the customers will receive (the cost of the marketed items/acts)?

• Strategy
• Product/Services
• Market Analysis
• Company Description

Labor refers to the effort expended by an individual to bring a product or service to the market.

• True
• False

Offering price is based on one factor and determined by the investment banker the day after the registration becomes effective.

• True
• False

Business growth requires additional cash flow needed to keep up with new demands and run day-to-day operations.

• True
• False

A non-material action resulting in a measurable change of state for the purchaser caused by the provider.

• Ideas
• Service
• Goods

What are the 7 essential parts to creating a business plan?

• all of the above
• 1.Executive Summary 2.Company Description 3.Product/Services 4.Market Analysis 5.Strategy 6.Organizational/ management team 7.Finicial Plan
• none of the above

What part of the plan deals with details about promotion, pricing, and distribution, as well as on how the business will reach customers within their target market?

• Strategy
• Company Description
• Financial projections/plans
• Market Analysis

It’s not important to document useful data findings and test what your strengths are, because they may not change as your business grows any further.

• True
• False

What are the disadvantages of creating a business plan?

• distracts entrepreneur's from allowing their business to grow
• Leads away from the desired task that was the goal to be accomplished
• none of the above
• It will be more complicated to identity the companies competition

What does the area of Background research or History explain?

• Describes the customers basis that the product will suit
• Includes the address of the business and the owner's contact information
• It includes all of the above
• Describes yourself and what experiences you bring to the venture

This part should draw the readers attention in order to continue reading the business plan

• Strategy
• Product/Service
• Executive Summary

How many essential parts are there to a business plan?

• 8
• 6
• 5
• 7

Which part of the business plan includes the 4 P's Place Product Production Price?

• Contact Information
• History
• Marketing Research/anaylisis
• Table of Contents

This part of a business plan shows the knowledge of the industry and includes statistics on marketing data for the companies products/services, and evaluates competition

• Executive Summary
• Strategy
• Company Description
• Market Analysis

Branding and advertising: this is advertising products in retail stores. This includes in-store activations, product promotions, and branding.

• True
• False

A physical product capable of being delivered to a purchaser and involve the transfer of ownership from seller to customer.

• Ideas
• Service
• Goods

The Technical Aspects is the discussion of basic and operation flow of the project.

• True
• False

Marketing strategy: this is very critical because it uncovers who your competitors are and market share.

• True
• False

Where do you state the vision for the company, how much money you need, and how you hope to pay the money back well as the opportunity?

• Table of Contents
• History
• Executive Summary
• Financial Plan

A business plan is important for businesses seeking funding?

• True
• False

Includes the operating hours of the company

• all of the listed
• Executive Summary
• Strategy / Implementation
• Financial Plan

A _______________ is written to present to investors as both a selling document and as a legal disclosure document.

• Board Approval
• Prospectus
• Letter of intent

It’s easy to get complacent when your businesses profits are rising and do nothing at all.

• True
• False

Why are business plans used for potential investors and banks?

• none of the above
• for start up funds
• They are only used by banks NOT investors
• they are not used by investors and banks

. Regardless of products or service features and benefits, without the right team, your growth will not be maximized.

• True
• False

The modern definition of factors of production is primarily derived from a contemporary view of economics.

• True
• False

Includes a biography listing the owners skills and their background information

• Products
• Projections
• Management team
• Financial Plan

The original investment bank selected by the company will no longer assemble a syndicate of other banks prior to presenting a roadshow to prospective investors.

• True
• False

Which of the following is NOT a part of the business plan?

• Funds
• Creation Process
• all of the above
• Index Venture

A prospectus requires:

• A business description
• All of the above
• Disclosure of management compensation
• Explanation of management structure

In economics, capital typically refers to money. But money is not a factor of production because it is not directly involved in producing a good or service.

• True
• False

Going public starts with a proposal to the company's board of directors by the management of the company.

• True
• False

Includes the purpose of the plan

• Company Description
• Products
• Executive Summary
• Financial Plan

Where would an example of the descriptions the department/ key employees fit in?

• Financial Plan
• Product/Service
• Organizational
• Executive Summary

Any creation of the intellect that has commercial value, but is sold or traded only as an idea, and not as a resulting service or good.

• Service
• Goods
• Ideas

Retail marketing:branding engrains the company’s brand into the consumer's mind. It involves various Public relations concepts to the issuance of various promotional items.

• True
• False